In anticipation of the upcoming 2014 Consumer Electronics Show in Las Vegas, ETC@USC is once again gearing up to provide comprehensive coverage throughout the show on emerging products and trends in the consumer electronic space that are relevant to our member companies, and to the entertainment industry as a whole. This year, the ETC will send a team of more than a dozen writers, reporters, and support staff to cover the show, and publish articles, updates via social media, and video content throughout the show. In addition, the ETC staff will publish a final report in the days following the show’s conclusion, which will summarize the major trends observed during the show’s run. Beyond merely reporting on new products, the goal of the ETC’s coverage is to leverage our editorial expertise to identify themes or trends that are likely to have an impact on the business of entertainment, both now and in the future.
In an effort to target our coverage to suit our members’ needs, the ETC editorial staff has identified five major themes that we will be looking for during the show.
1. UHD/4K - The undisputed top story of last year’s show, we expect to see a large number of ultra-high resolution displays from all of the major manufacturers. There are still several unanswered questions about the prospects of these sets in the marketplace, and we will be looking in particular for devices which break barriers of price-point, user interface, or interoperability that are likely to have an impact on consumer adoption, as well as looking for any innovations that may exist for delivering 4K content, either locally or over a network.
2. Gaming - As gaming continues to grow in popularity and profitability, we will be looking for innovations in the spaces of both console, web-based, and mobile games. In particular, we are interested in new developments in the area of user interfaces for games, including but not limited to gestural interfaces and head-mounted displays. We will also be looking for products in the game space that are employing innovative revenue models, or that have new and unique connections between gaming content and other entertainment products.
3. Wearable Tech/Personal Data - We expect to see a number of innovative “wearable” devices, likely led by Samsung’s Galaxy Gear and Google Glass. Our coverage will focus on how these devices may be integrated into either the purchase or consumption of entertainment products, with a particular eye toward their use as second screen devices. Additionally, we will look at how these devices may be used to collect and store personal information, how that data may be useful in product marketing, and whether or not consumer adoption of those technologies may be slowed by privacy concerns.
4. The Internet of Things - The large CE companies are likely to display more “connected” devices at this year’s show than ever before. In this category, we will look for innovation in interconnectedness, for companies that are most able to seamlessly integrate a large number of connected devices into one cohesive digital experience. Our interest here is whether or when the connected home will become so commonplace that entertainment technology becomes just one subset of a larger integrated consumer electronic experience.
5. Cutting the Cord - We will be looking across the entire show for products that may in some way affect consumers’ willingness to abandon traditional content delivery systems. This will include an examination of original programming by new players in the space, innovative devices which in some way facilitate cutting the cord, and a look at technological solutions being offered by cable and satellite systems designed to keep consumers plugged in.
Coverage begins on Monday, January 6th, 2014.