Warner Music Group is launching its YouTube channel, “The Warner Sound,” that CEO Lyor Cohen says, “will be a unique opportunity for artists to further their creativity, excite their fans and diversify their careers.”
According to Variety: “Channel succeeds similar dedicated YouTube destinations by Pitchfork, Fuse, Bonnaroo and Vice, among others. The online video outlet began partnering with the content providers in October.”
Exclusive new content will include: a SXSW live webcast; “ManTazia,” an experimental film series by Cee-Lo Green; a documentary of WMG acts; and “Staged,” a scripted drama based on lyrics by WMG artists.
“The Warner Sound’s production partners include new media production company Mighty Fresh, which will be responsible for day-to-day editorial and production of original content.,” reports Variety.
No Comments Yet
You can be the first to comment!
Leave a comment
You must be logged in to post a comment.