Milestone: YouTube TV Surpasses 8 Million Global Subscribers

In his annual letter about the state of YouTube, CEO Neal Mohan shared that YouTube TV has passed 8 million subscribers in seven years. Mohan also revealed that YouTube viewers watch a daily average of 1 billion hours of the 19-year-old streaming video platform on a TV screen. With more than 3 million channels in the YouTube Partner Program, the platform has in the past three years paid over $70 billion to creators, artists and media companies. Now, as YouTube integrates AI, Mohan envisions developing “entirely new ways of empowering creative expression, managing rights, and driving revenue.” Continue reading Milestone: YouTube TV Surpasses 8 Million Global Subscribers

YouTube AI Music Generator Mimics Stars with Their Approval

YouTube Music is testing the first in a series of AI-related music experiments. Dream Track for Shorts and the Music AI tools suite were built in collaboration with Google DeepMind’s Lyria music model to allow both original and emulative song creation. Dream Track lets users combine text prompts with the selection of a participating artist to create sound for a YouTube Short of up to 30 seconds featuring an AI simulation of the performer’s voice. Music AI can generate new music from scratch, change audio from one style or instrument to another or add vocal accompaniments. Continue reading YouTube AI Music Generator Mimics Stars with Their Approval

YouTube Music Experiments with AI for Generating Cover Art

YouTube Music is rolling out an experimental feature that lets English-language users tap artificial intelligence to generate cover art for their playlists. Without leaving the app, creators can now “effortlessly explore from a range of visual themes and options to create one-of-a-kind cover art,” YouTube explains, adding the feature would be rolling out in different languages. That was one of a series of new personalization and discovery tools the streamer recently announced. The company is also adding “speed dial” so music fans can effortlessly revert to their favorite recent listening experiences. Continue reading YouTube Music Experiments with AI for Generating Cover Art

Music Industry Considers Impact of AI as New Tools Emerge

Alphabet is developing an AI tool that would let creators generate music in the voice of famous recording artists. Lyor Cohen, global head of music for Google and its YouTube subsidiary, has reportedly been in discussions with music labels for several months about obtaining the rights to use songs by major artists to train an AI model in this manner. The discussions continue, but not without raising concerns in the music business. Meanwhile, other AI tools are already generating new content, but not without facing some resistance. The use of artificial intelligence to generate creative works in the style of others is being hashed out in the courts. Continue reading Music Industry Considers Impact of AI as New Tools Emerge

Streaming Drives Music Revenue in the U.S. to a New Record

Recorded music revenues in the United States reached $8.4 billion for the first half of 2023, an all-time high for the period that translates to a 9.3 percent increase, according to the Recording Industry Association of America (RIAA). Streaming continued to thrive, accounting for a whopping 84 percent of the six-month revenue total, or $7 billion. Total revenue from paid subscription services grew 11 percent to $5.5 billion, nearly double the growth in the number of individual paid accounts, which rose by just over 6 percent year-over-year, to an average of 95.8 million accounts. Continue reading Streaming Drives Music Revenue in the U.S. to a New Record

YouTube Launches Music AI Incubator with UMG as Partner

YouTube is developing a plan for responsible AI that includes creating a framework to compensate recording artists and copyright holders for machine-generated music. YouTube’s Music AI Incubator — with support from early partner Universal Music Group — aims to help singers, songwriters, musicians and producers sort out issues like compensation and intellectual property protections, and work with trade groups and government officials on means of enforcement. YouTube CEO Neal Mohan says creators “have embraced AI to streamline and boost their creative processes,” with YouTube logging “more than 1.7 billion views of videos related to AI tools” this year. Continue reading YouTube Launches Music AI Incubator with UMG as Partner

YouTube Music Adds a Vertical Video Scroll Called ‘Samples’

YouTube Music is adding Samples, a discovery feature that lets users scroll by swiping vertically, similar to TikTok’s signature video feed. Described as “the appetizer to a whole meal,” Samples is comprised of 30-second teasers, but quickly lets users add the entire song to a playlist or share it with friends, all “without leaving YouTube Music,” the Google-owned company informs, suggesting fans “kick off a great new radio station, watch the full video, visit the album page, or even use the song to create your own Short.” Rolling out globally in stages, the Samples tab will appear at the bottom of the YouTube Music app next to the Home, Library and Explore sections. Continue reading YouTube Music Adds a Vertical Video Scroll Called ‘Samples’

Spotify Announces Anticipated Price Hikes for Subscriptions

As expected, Spotify unveiled its first premium subscription rate hike in 12 years after mounting pressure from the music industry and musicians — and as competing services hiked their rates. A premium Spotify streaming subscription in the U.S. will now cost $10.99 per month, a $1 increase. Now the largest paid music service in the world, with about 210 million subscribers, Spotify is also raising rates in some 50 additional markets, including Canada, parts of Europe and Asia, South America and Australasia. Existing customers are getting one month’s notice before the new rates kick in. Continue reading Spotify Announces Anticipated Price Hikes for Subscriptions

YouTube Premium Adds Value to Platform with New Features

YouTube Premium is upping is value proposition, adding new features including an enhanced bitrate for web and iOS, SharePlay so Apple users can watch together on FaceTime, and the ability to manage queues using mobile devices. The broader functionality is designed to impress upon potential subscribers that the $12 per month service offers more than ad-free viewing. YouTube says it now has 80 million Premium members “and trialers” taking advantage of a “more immersive YouTube experience.” In the coming weeks, enriched 1080p HD video will be available for Premium accounts first on iOS and then on the web. Continue reading YouTube Premium Adds Value to Platform with New Features

YouTube CEO Mohan Emphasizes AI, Creators, New Features

In his first letter to creators, YouTube’s new CEO Neal Mohan emphasized the company’s priority for the year ahead is to keep providing creators with tools to make money. YouTube is also focusing on experiments with generative AI, and alternative formats including Shorts and podcasts. “A little over 15 years ago, I visited a company with an interesting take on digital video. As I walked through YouTube’s small offices above a pizza parlor, I could see the promise of the platform” Mohan reminisced. “In today’s challenging macroeconomic climate, we’re offering opportunities to grow a business on our platform.” Continue reading YouTube CEO Mohan Emphasizes AI, Creators, New Features

YouTube CEO Wojcicki Steps Down After 25 Years at Google

After nine years as CEO of the world’s largest video-sharing platform, Susan Wojcicki announced last week that she was stepping down from YouTube, to be replaced by the company’s chief product officer Neal Mohan. The move comes after nearly 25 years of working for parent company Google, where she started as its first marketing manager (founders Larry Page and Sergey Brin famously set up Google’s early office space in Wojcicki’s Menlo Park garage). Wojcicki is known for leading the charge to acquire YouTube, co-creating Google Image Search and helping to launch AdSense, among numerous other accomplishments. YouTube’s number of average daily users has more than doubled under her leadership and content has expanded with new services such as YouTube TV, YouTube Premium and YouTube Music. Continue reading YouTube CEO Wojcicki Steps Down After 25 Years at Google

YouTube Updates Its User Interface with New Look, Features

YouTube is getting a user interface update that includes a darker night mode and, for mobile users, a pinch-to-zoom feature similar to that used for photos on Android and iOS devices. Additionally, a new frame-by-frame search lets users find an exact moment within a video using thumbnails. YouTube’s watch page also gets a refresh, with links in the video descriptions restyled as buttons, while common actions (“like,” “share,” “download”) have been formatted for a cleaner look. On watch and channel pages, the subscribe button has been redesigned to stand out more, which should help creators. Continue reading YouTube Updates Its User Interface with New Look, Features

YouTube Shorts Will Be Available on Living Room TV Screens

YouTube is laying the groundwork to bring its YouTube Shorts to Google TV and Android TV. While the company’s take on TikTok’s vertically framed, quick-hit content has been enormously successful — racking-up as many as 30 billion views in one day on mobile devices this year — there is as yet no dedicated TV support for the phone-first format. That’s about to change according to reports filtering out of an internal partner event. While the meeting centered on Alphabet’s own smart TV formats, as a content-provider YouTube’s past practices have tended to platform agnosticism. Continue reading YouTube Shorts Will Be Available on Living Room TV Screens

YouTube Scales Back Originals to Focus on Creator Content

YouTube is closing its original content group, citing the explosive growth of its revenue sharing YouTube Partner Program, which now has more than two million creator participants, chief business officer Robert Kyncl posted on Twitter Tuesday. “With rapid growth comes new opportunities and our investments can make a greater impact” applied towards initiatives like its TikTok competitor YouTube Shorts as well as the Black Voices and YouTube Kids funds and live shopping programs, Kyncl wrote. The six-year-old division’s run ends March 1 with the exit of global head of original content Susanne Daniels, although some content will continue in a limited capacity. Continue reading YouTube Scales Back Originals to Focus on Creator Content

Google Imagines Future Business Model for YouTube Shorts

Introduced in select markets a little more than a year ago and rolled out globally in July, YouTube Shorts generated more than 15 billion daily views worldwide by late September (up from 6.5 billion daily views worldwide in March), according to YouTube parent Google. The format caps videos at 60-seconds and is designed to rival TikTok, which claims 1 billion active monthly users, putting it among the most rapid-growth platforms ever. Even with YouTube Shorts’ healthy growth, the company has just begun testing advertising and monetization approaches for the short-form video experience. Continue reading Google Imagines Future Business Model for YouTube Shorts