U.S. streaming viewership exceeded cable and broadcast audiences combined in May, an industry first. Streaming amassed a record 44.8 percent of total U.S. television usage, inching past cable and broadcast’s combined 44.2 percent of audience according to Nielsen. In the four years since Nielsen launched The Gauge measurement report in May 2021, U.S. streaming viewership grew by 71 percent while cable and broadcast viewing declined by 39 percent and 21 percent, respectively, with traditional TV showing “surprising resilience,” the current report notes. During those four years, “Netflix has gone wire-to-wire as the leading SVOD provider,” according to The Gauge. Continue reading Streaming Viewership Tops Cable & Broadcast for First Time