Amazon Ads and Netflix have partnered to provide advertisers direct access to Netflix’s premium ad inventory via Amazon DSP. Beginning in Q4, marketers using Amazon DSP in the U.S., UK, France, Spain, Mexico, Canada, Japan, Brazil, Italy, Germany and Australia, will be able to purchase programmatic ad inventory from Netflix using the e-retailer’s demand-side platform. In June, Amazon and Disney did a similar deal and Netflix partnered with Yahoo DSP. Netflix has expanded outreach to Madison Avenue through its own internal ad-tech platform, now in 12 markets, including South Korea in addition to those mentioned above. Continue reading Netflix Taps Amazon DSP for Programmatic Advertising Sales

Netflix says it has more than doubled overall Upfront ad sales commitments, with year-over-year growth across all categories including retail, CPG, telco, health and wellness, entertainment and tech. It marks a strong showing for the streaming company, which launched its ad-supported tier in November 2022. For the 2025-2026 season, Netflix has once again sold out its Christmas Day NFL double-header, including sponsorships with Accenture, FanDuel, Google and Verizon for in-game and broadcast inventory. Netflix also reports robust response to the final season of “Stranger Things” and returning series “Bridgerton” and “Emily in Paris.” Continue reading Latest Netflix Upfront Ad Commitments Double from Last Year