Streaming video service Netflix saw U.S. viewership of its original series jump from 57 percent of domestic subscribers in the first quarter to 72 percent in the third quarter. New shows and word-of-mouth likely helped spark interest in Netflix originals like “Orange Is the New Black.” Now, amid growing competition, Netflix hopes to replicate that success overseas with its upcoming high-budget original series, “Marco Polo,” which is set to make its international debut in December. Continue reading Netflix is Hoping to Take its Original Series Success Abroad

Japanese startup Crunchers unveiled a system at Tokyo International Film Festival’s content market that will help forecast how a movie will perform in theaters. The system uses big data to determine the success of a movie based on marketing and promotional efforts, word-of-mouth or the “viral effect,” and the timing of the release, and it will only continue to improve its accuracy as it gets more data. Crunchers’ system launches in Japan in November with the U.S. release expected by early 2015. Continue reading Startup Introduces System to Predict Box Office Performance

Google announced that beginning in November, it may display users’ names, photos from their profiles, ratings and reviews in social advertisements, an approach called “shared endorsements.” Social ads can potentially reproduce the word-of-mouth endorsement from friends as an online experience. Google may face a challenge to get users comfortable with the idea of giving endorsements, while some question their value and others raise privacy issues. Continue reading Google to Debut New Social Advertising with User Information