Voodoo, the French app publisher behind mobile games like “Helix Jump” and “Crowd City” has purchased social network BeReal for $537 million. Paris-based BeReal was launched in 2020, focusing on “authentic interactions,” but didn’t gain widespread popularity until 2022 when it captured the imagination of Gen Z. According to Voodoo, the platform now has more than 40 million active users, largely concentrated in the U.S., Japan and France. The new owner says it will invest in BeReal and plans to “accelerate its growth” using Voodoo’s “expertise and technologies,” adding that the acquisition “accelerates its diversification into consumer apps.” Continue reading Mobile Game Publisher Voodoo Acquires Social App BeReal