By
Paula ParisiNovember 13, 2025
Samsung has begun rolling out conversational AI in several languages for its 2025 TVs using Vision AI Companion, a generative AI-based version of the company’s smartphone virtual assistant Bixby. The move, announced in September, lets viewers ask questions about what’s onscreen — or any topic — and receive customized recommendations or help managing tasks using natural two-way dialogue. Samsung describes the experience as interactive viewing that brings a visual element to query sessions and says it turns the TV into a connected community hub for the household powered by models from Perplexity and Microsoft. Continue reading Samsung Debuts Conversational Vision AI Companion on TVs
By
Paula ParisiOctober 23, 2025
Samsung — the number one television brand worldwide — has teamed with AI search firm Perplexity to bring an AI app to all 2025 Samsung TVs. The app comes with a free 12-month subscription to Perplexity Pro, normally $20 per month, aiming to elevate the TV to its place among the smartest devices in the house. And those that own 2024 or 2023 Samsung TVs won’t be left out, with the Perplexity AI app to be added via an OS upgrade before the end of the year. Samsung is the first to deliver this standalone Perplexity TV app, which enhances its own Vision AI companion. Continue reading Samsung Debuts Industry’s First Perplexity TV App for Search
By
Paula ParisiJanuary 23, 2025
Samsung has made a tradition of opening CES with a “First Look” event the night before exhibits open in Las Vegas. This year, that January 6 event introduced the theme “AI for All: Everyday, Everywhere,” with artificial intelligence allowing devices like TVs to intuitively (and sometimes autonomously) make choices that enhance our lifestyle. Samsung sees TV as “no longer just a screen, but a companion that enriches your home.” In addition to displays, Samsung also plans to introduce its “Vision AI” technology across various home appliance and mobile devices in 2025. Continue reading CES: Samsung Aims to Bring Its ‘Vision AI’ to TVs and Homes