Internet advertising revenues hit a record $225 billion in the U.S. in 2023, a 7.3 percent increase, according to a PwC report for the Interactive Advertising Bureau (IAB). The connected TV and audio categories saw double-digit growth, as did spending on e-commerce platforms, classified “retail media,” which rose 16.3 percent year-over-year, reaching $43.7 billion in 2023 as key players expanded their ad inventory. Video advertising revenue climbed 10.6 percent year-over-year, to $52.1 billion, with 42 percent of that revenue generated from CTV and OTT streaming. Continue reading IAB: U.S. Digital Advertising Hit Record $225 Billion Last Year

TikTok has partnered with global concert ticketing agency AXS to help music lovers discover and buy tickets to live events in-app. The new feature, which is going live in the U.S., UK, Sweden and Australia, with more markets to follow, allows any TikTok “Certified Artist” to promote and sell tickets on the platform through AXS. The enhancement is designed to help TikTok artists “expand their audiences globally and build their careers, simply by allowing them to add their AXS event links to their videos before publishing,” according to TikTok. Since 2022, the short-form video platform has been in a venture with Ticketmaster. Continue reading TikTok Expands Its Ticketing Features in Global Deal with AXS

Airchat is the latest app to take tech leaders in Silicon Valley by storm. Described as a “combination of voice notes and Twitter,” Airchat lets you follow other users and scroll through posts — adding replies, likes and shares — but the twist is the content is generated through audio recordings the app then transcribes. Airchat ranked 27th on the App Store’s social networking chart, even though users must be invited to join. Launched last year by Naval Ravikant, founder of AngelList, and erstwhile Tinder product exec Brian Norgard, Airchat was just relaunched on iOS and Android. Continue reading Audio-First Social Platform Airchat Has Successful Relaunch

Apple Vision Pro users disappointed by the Netflix webOS experience on the spatial computing wearable can now take advantage of the independently developed Supercut app, designed to enhance the streaming platform on Apple’s new headset, as well as to make Amazon Prime Video work better through a dedicated iPad app port. Created by Christian Privitelli, Supercut delivers the correct aspect ratio for each app, as well as eliminating black bars, and more. It also enables 4K streaming with Dolby Vision and Dolby Atmos. Privitelli is working on a version for streaming platform Plex. Continue reading Supercut Improves Streaming of Netflix, Amazon on Vision Pro

During Google Cloud Next 2024 in Las Vegas, Google announced an updated version of its text-to-image generator Imagen 2 on Vertex AI that has the ability to generate video clips of up to four seconds. Google calls this feature “text-to-live images,” and it essentially delivers animated GIFs at 24 fps and 360×640 pixel resolution, though Google says there will be “continuous enhancements.” Imagen 2 can also generate text, emblems and logos in different languages, and has the ability to overlay those elements on existing images like business cards, apparel and products. Continue reading Google Imagen 2 Now Generates 4-Second Clips on Vertex AI

Google is moving its most powerful artificial intelligence model, Gemini 1.5 Pro, into public preview for developers and Google Cloud customers. Gemini 1.5 Pro includes what Google claims is a breakthrough in long context understanding, with the ability to run 1 million tokens of information “opening up new possibilities for enterprises to create, discover and build using AI.” Gemini’s multimodal capabilities allow it to process audio, video, text, code and more, which when combined with long context, “enables enterprises to do things that just weren’t possible with AI before,” according to Google. Continue reading Google Offers Public Preview of Gemini Pro for Cloud Clients

Google Vids is a new AI-powered video creation app for Google Workspace. The aim is to integrate a simple AI video editor with the real-time collaboration capabilities of cloud-based text editors Docs, Sheets and Slides, “allowing people everywhere to tap into immersive storytelling at work.” Vids will be released to Workspace Labs in June. Vids will be able to generate an easy-to-edit storyboard and piece together a first draft, with suggestions from stock footage and stills, as well as background music. “It can also help you land your message with the right voiceover,” according to Google. Continue reading AI-Powered Video Generator Available for Google Workspace

In 2023, viewers watched more than 30 billion hours of shopping-related videos on YouTube, according to the platform, which reports “a 25 percent increase in watch time” for videos that help people shop. The uptick coincided with the introduction of tagging features for creators, and now YouTube is expanding its retail involvement even further by allowing creators to set up storefronts and sell products in-app, as yet another way to monetize the service. The move comes as TikTok seeks to grow TikTok Shop as high as $17.5 billion in the U.S., a tenfold increase. Continue reading YouTube Adds Shopping Features for Products, Virtual Stores

AMC Networks revealed it plans to offer ad-supported versions of all of its streaming services for the 2024-2025 upfront market, as it makes a broader play to provide brands a pathway into each of the company’s video platforms. Concurrent to opening the networks to ads, the company will be offering consumers cost effective bundling options around those niche services in lieu of an umbrella AMC+ plan. AMC is rolling out the changes this week at the 2024-25 Upfronts in New York, where it is also emphasizing an increased horror content quotient. Continue reading AMC Plans to Feature New Ad-Supported Streaming Services

Microsoft’s LinkedIn social business platform has joined forces with NBCUniversal to enter the connected TV advertising market. At its B2Believe customer event in New York, LinkedIn unveiled three new offerings — LinkedIn CTV Ads, LinkedIn Premiere with NBCUniversal, and Live Event Ads. Advertisers can get their creative in front of the LinkedIn audience against streaming content on connected TVs with LinkedIn CTV, target U.S. decision makers across NBCUniversal’s premium CTV content with LinkedIn Premiere and promote corporate live events before, during, and after with Live Event Ads. Kantar and iSpot are offering measurement insights. Continue reading LinkedIn Gets Advertisers Connected with CTV, NBCUni Deal

Mobile entertainment platform Storiaverse is connecting writers and animators around the world to create content for what it claims is a unique “read-watch” format. Available on iOS and Android, Storiaverse combines animated video, audio and text into a narrative that “enhances the reading experience for digital native adults.” Created by Agnes Kozera and David Kierzkowski, co-founders of the Podcorn podcast sponsorship marketplace, Storiaverse caters to graphic novel fans interested in discovering original, short-form animated stories that range from 5-10 minutes in length. At launch there will be 25 original titles. Continue reading Short-Form Video App Storiaverse Touts ‘Read-Write’ Format

Meta Platforms has updated its Facebook video player to offer a consistent vertical view for Reels, Facebook Live and long-form content, making vertical the default view. The upgraded player adds controls including fullscreen mode for horizontal videos, a slider to parse through longer videos, and “tap” functionality to bring up additional options, like “pause,” or jumping back or forward in 10-second increments. The new video player will roll out first on iOS and Android in the U.S. and Canada, then globally in the coming months. Continue reading Facebook Updates Video Player to Take On TikTok, YouTube

Google’s YouTube has created a new model for its Shorts feed that lets creators share short-form videos as exclusive content for their paying viewers. The feature gives creators an opportunity to share exclusive content with their most ardent fans, in addition to other perks for paying subscribers, like badges, custom emojis, live streams and more. TikTok recently loosened its subscription requirements for creators, allowing more of them to participate. In March, the ByteDance owned service said it is renaming TikTok Live as “Subscription” and is opening it to “regular creators,” letting them post exclusive content that paying users can see. Continue reading YouTube Creators Can Now Share Exclusive Shorts with Fans

Microsoft-owned business and employment-focused social platform LinkedIn plans to add games and a vertical-scroll feed of short videos. But the career-centric platform will still be all work, even as it adds play. The intent is to have the TikTok-like video feed filled with professionally themed content, and the games will be geared toward relationship building, while also potentially getting people to spend more time using LinkedIn. The video feed is in the test phase, while code hinting at the direction of the gaming feature has been discovered by some astute app watchers. Continue reading LinkedIn Tests Vertical Video Feed, Experiments with Games

Researchers from the Massachusetts Institute of Technology and Adobe have unveiled a new AI acceleration tool that makes generative apps like DALL-E 3 and Stable Diffusion up to 30x faster by reducing the process to a single step. The new approach, called distribution matching distillation, or DMD, maintains or enhances image quality while greatly streamlining the process. Theoretically, the technique “marries the principles of generative adversarial networks (GANs) with those of diffusion models,” consolidating “the hundred steps of iterative refinement required by current diffusion models” into one step, MIT PhD student and project lead Tianwei Yin says. Continue reading New Tech from MIT, Adobe Advances Generative AI Imaging