Snapchat is adding community conversations under the header Topic Chats. Aiming to stimulate public discourse on news, events and other trending topics, Snap will be aggregating the threads across the app in the coming weeks for users in the U.S., Canada and New Zealand. Chat shortcuts, search, the Stories page, and Spotlight videos will feature “a big yellow button” that says “Join the Chat” inviting users to the parley. Profiles will stay private to those who a user is not friends with, a feature intended to help avoid unwanted friend requests and direct messages. “This is new for Snapchat, because we’ve primarily focused on supporting private conversations rather than public ones,” Snap notes. Continue reading Snapchat Is Testing Public Conversations with ‘Topic Chats’