Live Nation Entertainment and its Ticketmaster subsidiary will now offer tickets to be sold by resellers via its new TM+ feature. In order for the new platform to succeed, Live Nation and Ticketmaster must convince resellers, rather than competitors, to use it. The two companies have been looking to boost their role in the $4 billion per year concert ticket reselling market, currently dominated by scalpers and brokers that buy tickets at face value, then resell them for a profit on sites such as eBay’s StubHub.com. Continue reading Live Nation and Ticketmaster Invite Resellers to New System