Instagram has hit 3 billion monthly users, parent Meta Platforms announced this week, an increase of one billion since the company last disclosed figures in October 2022. Meta’s other social platforms, Facebook and WhatsApp, both crossed the 3 billion mark earlier this year. The milestone coincides with a redesign of the Instagram app’s homepage putting more emphasis on Reels short-form videos and private messaging that have largely driven the platform’s growth. Meta has begun testing a version of the app in India that opens directly into Reels instead of a traditional feed. Continue reading Instagram Touts 3 Billion Global Users, Redesigns Homepage

Meta Platforms has unveiled new advertising options at its annual Brand Building Summit, touting in-stream opportunities for Reels and carousel ads for Threads, which now has 400 million monthly active users. To make it easier for brands to leverage that user base, Meta has enabled the creation of a Threads profile using an Instagram account. Additionally, existing Facebook or Instagram posts can now be used to create a Threads ad in Ads Manager. Meta also says that as of November, qualified advertisers will be able to use Ads Manager to tap into Reels trending content on a self-serve basis. Continue reading Meta Rolls Out New Advertising Options for Reels and Threads

AI is now part of every paid Slack subscription, and the platform continues building out its agentic OS with new features including enterprise search connectors, writing assistance, and contextual definitions embedded in the app. The Enterprise+ plan, which scales AI company-wide, now includes AI for drafting documents and answering questions using information stored in Slack chats and connected apps. Business+ is adding recaps, translations, workflow generation and AI-powered search, while the entry-level Pro tier offers AI summarization for conversations in channels, threads and huddles, making it easier to stay current on communications. Continue reading Slack to Roll Out New AI Features for Enterprise Collaboration

After testing advertising in select markets, Meta Platforms is now offering ads on Instagram’s Threads globally to all eligible advertisers, providing access to the more than 320 million monthly active users the social platform has accrued since launching in July 2023. The Threads feed ad placement will be set on by default for new campaigns using either Advantage+ or Manual Placements unless an advertiser toggles to opt out. Global Threads advertisers will also have access to the platform’s inventory filter, which provides increased control over the distribution of ads. Continue reading Meta Opens Threads Advertising Globally to Eligible Accounts

Instagram is experimenting with a community chat feature that lets users gather in groups of up to 250. Meta’s photo- and video-sharing network is prototyping the feature internally, though external sources with knowledge of it are comparing it to Discord since it reportedly allows users to form chats around different topics and control who can join. While participation is said to be capped at 250 simultaneous users per community, all are invited to join and message. Instagram has had a flurry of new features, among them a video tool called Edits, and “profile cards” geared toward small businesses that want a more professional presence on the app. Continue reading Instagram Is Internally Testing Discord-Style Community Chat

Meta has begun testing ads on Threads in the U.S. and Japan with a select group of invited brands. The initial image ads will be slotted between pieces of content in the Threads home feed and will be visible to only a small percentage of users. Drawing from Meta’s existing ads systems framework, “the familiar visual feed format will enable advertisers to easily extend existing image ads to Threads with the check of a box,” according to Meta. Emulating Google, the company will provide users with controls to skip or hide ads. Threads advertisers will be afforded control using the Inventory Filter tool Meta has implemented for Facebook and Instagram Feed and Reels. Continue reading Threads Testing Ads with Select Advertisers in U.S. and Japan

Reports indicate that Meta Platforms is preparing to introduce advertising to Threads, perhaps as soon as January. Threads is the year-old social platform it launched to compete with Twitter in July 2023, the same month Elon Musk was rebranding that platform as X. Meta is looking to begin Threads’ transition to ad support by initially allowing only a small group of advertisers to create and publish ads before opening the platform to the ad industry at large later in the year. Head of Instagram Adam Mosseri, who also runs Threads, has said Meta is “definitely” planning to open ad inventory on Threads. Continue reading Meta Readies Year-Old Threads for Advertising in Early 2025

Meta Platforms revenue was up 19 percent to $40.6 billion in Q3 compared to the same period one year earlier. Profit rose to $15.7 billion — a 35 percent increase from 2023. The company believes that its years of investments in adtech, artificial intelligence and the metaverse are starting to pay off. In Q3, Meta reported $23.2 billion in expenses and capital expenditures of $9.2 billion. And the company isn’t taking its foot off the accelerator, having increased its annual spending forecast by $1 billion to a minimum of $38 billion. Additionally, Meta’s advertising revenue for Q3 was just a tick under its high-end spend projection of $40 billion. Continue reading Meta’s Investments in Adtech, AI, the Metaverse Yield Results

Meta is rolling out new Threads features for brands and creators in its continued push to take market and audience share from X. Although the Threads social networking platform still does not accept advertising, it is clearly working to create a brand friendly environment as it prepares to launch paid media. The platform has added insight tools that measure content performance across age, gender and geography. Also new is the ability to reorder columns and to save up to 100 drafts per account. Scheduled posts are “coming soon.” The new features are available for web users and are being explored for mobile. Continue reading Meta’s Threads Offers Analytics as it Prepares to Accept Ads

Meta Platforms has expanded its licensing deal with Universal Music Group, which now covers users sharing songs from the UMG library across Facebook, Instagram, Threads, WhatsApp and Horizon without fear of copyright violation. As part of a multiyear partnership, Meta and UMG will work together to address “unauthorized AI-generated content that could affect artists and songwriters.” This could encompass everything from users experimenting with voice copying or scraping songs for AI mashups to enterprise level crawling and theft for model training, and suggests Meta will be implementing a filtering system to detect infractions. Continue reading Meta, UMG Music Deal Emphasizes the Responsible Use of AI

Meta Platforms is testing its own TweetDeck-like app for Threads, the text-and-image focused social network it launched in early July 2023 to rival what was then Twitter (becoming X later that month). The new feature allows test users to pin up to 100 feeds on a homepage and display them on a single screen, making it simple to peruse posts from different follows, recommendation feeds or content propagated through specific topics or keywords. The experimental layout is currently being tested only for Threads on the web. Threads currently has more than 150 million users. Continue reading Threads Tests New Feature That Draws Comparisons to X Pro

Elon Musk’s social media platform X (formerly Twitter) is preparing to launch a streaming video app for smart TVs. Though still in development, with no formal launch date announced, X CEO Linda Yaccarino posted a “sneak peek” that indicates the app will have a “trending” algorithm that pushes popular content and will be AI-powered to deliver a “personalized experience.” Yaccarino said the X video app will also have “effortless casting” so content can be easily sent to a larger screen from a mobile device. Availability is billed as “coming soon to most smart TVs.” Continue reading Yaccarino Says X Streaming Video App for TVs ‘Coming Soon’

Pursuant to his goal of “building the world’s leading AI,” Meta Platforms CEO Mark Zuckerberg announced Friday that Meta AI is upgrading to Llama 3 concurrent with a rollout of its open-source chatbot across the company’s social platforms, integrating it into the search boxes atop WhatsApp, Instagram, Facebook and Messenger. There is also a website, meta.ai, for those who prefer browser access. Reports of Meta upgrading its social AI capabilities began leaking out early last week, albeit on a more limited test scale than what Zuckerberg announced, which, excepting Threads, is cross-platform. Continue reading Meta AI Assistant Is Launching Across Platforms with Llama 3

Meta is testing a new large language chatbot, Meta AI, on social platforms in parts of India and Africa. The chatbot was introduced in late 2023, and began testing on U.S. WhatApp users in March. The test is expanding to include more territories and the addition of Instagram and Facebook Messenger. India is reported to be Meta’s largest social market, with more than 500 million Facebook and WhatsApp users, and has big implications as the company scales up its AI plans to compete against OpenAI and others. The Meta AI chatbot answers questions and generates photorealistic images. Continue reading Meta Tests Image-Generating Social Chatbot on Its Platforms

Meta Platforms is showing off fediverse integration for Threads, the Instagram spinoff launched last summer to take on Twitter, now X. At this week’s FediForum virtual conference, Meta Platforms software engineer Peter Cottle demonstrated how users will be able to connect accounts to use the fediverse, simultaneously reaching multiple audiences. Currently, “a limited number of Threads profiles can share their posts to other fediverse platforms,” according to Instagram. In an alpha test, interactions, such as likes and replies, from other fediverse platforms “won’t be viewable on Threads.” Continue reading FediForum: Meta Demonstrates Threads Fediverse Integration