The Walt Disney Company concluded its Upfront advertising sales with notable increases in sports and streaming commitments and an overall figure consistent with 2024’s number. Sports was a bright spot, generating close to $4 billion through both linear and addressable platforms including ESPN and others, propelled by double-digit growth in volume for “Monday Night Football” and College Football and a “high single-digit” increase in NBA volume driven largely by the NBA Finals and the half-time and post-game analysis series “Inside the NBA” that ESPN landed starting this year. Continue reading Disney’s Upfront Ad Commitments Led by Sports, Streaming