U.S. streaming viewership exceeded cable and broadcast audiences combined in May, an industry first. Streaming amassed a record 44.8 percent of total U.S. television usage, inching past cable and broadcast’s combined 44.2 percent of audience according to Nielsen. In the four years since Nielsen launched The Gauge measurement report in May 2021, U.S. streaming viewership grew by 71 percent while cable and broadcast viewing declined by 39 percent and 21 percent, respectively, with traditional TV showing “surprising resilience,” the current report notes. During those four years, “Netflix has gone wire-to-wire as the leading SVOD provider,” according to The Gauge. Continue reading Streaming Viewership Tops Cable & Broadcast for First Time

Warner Bros. Discovery’s Max streaming service has followed Netflix’s lead in battling password sharing by selling Extra Member subscriptions in the U.S. for $8 per month. The move aims to give existing subscribers “greater flexibility and control over how they manage sharing their Max accounts,” the company says, promising a seamless transition from subscription squatting to authorized account user with “profile transfer available for extra member add-ons.” Those in the midst of binging, say, “White Lotus” will not see their viewing disrupted, according to WBD. Continue reading WBD Adds ‘Extra Member’ Option for Max Password Sharers

Meta Platforms has introduced a new Instagram Reels feature called Blend that lets users customize a video feed for themselves and friends. The invite-only Blends can be built for a single friend or within a group chat. Once created, the feed is refreshed each day with new content, with all members able to add material. The idea is to let friends explore and discover content together while adding a new interactive element that harkens back to social media’s roots, cutting through the recent trend of viral influencer content and ads. Earlier this year it was reported that the new feature was being developed. Continue reading Meta Brings ‘Blend’ Custom Video Feed Feature to Instagram

Netflix posted record profit of $2.9 billion in Q1, a 24 percent increase year-over-year that exceeded its forecast of $2.44 billion. Revenue was up nearly 13 percent to $10.54 billion for the three month period. The streamer attributed the strong performance to “slightly higher subscription and ad revenue and the timing of expenses.” The company is looking ahead to a strong 2025 and robust growth in upcoming years, with an internal goal of doubling annual revenue to $80 billion by 2030 and global ad sales aiming to hit $9 billion. Full-year revenue is forecast to land between $43.5 billion and $44.5 billion. Continue reading Netflix Reports Another Record Quarter with $2.9 Billion Profit

DirecTV is leaning even further into streaming despite its current decision to ditch its “Stream” branding. As of Sunday, the DirecTV Stream landing page had disappeared, its traffic rerouted to DirecTV.com.  The emphasis is now on streaming on any device, “satellite-free and with no annual contract or hidden fees.” Choosing what to watch and how to watch it “should be simple,” which is why DirecTV says it’s now marketing under a single brand. The main messaging on the new landing page includes a build-your-own channel lineup option and streaming via DirecTV’s bespoke dongle Gemini Air. Continue reading DirecTV Leans into Streaming, Bringing It Under Main Banner

Netflix has gone multilingual, adding a feature that lets viewers choose from a list of more than 30 languages for dubbing or subtitles on any title. The option has previously only been available via mobile and Web browsers, with TV options limited to a handful of choices deemed relevant based on geographic location. Referencing some of its most popular programming — such as South Korea’s “Squid Game,” Spain’s “Berlin” and France’s “Lupin” — Netflix explains, “we know that language availability is what helped these stories and characters find fans beyond their country of origin.” Continue reading Netflix Expands Dubbing and Subtitle Options to 30 Languages

Netflix has begun streaming HDR10+ programming for AV1-enabled devices, enhancing the customer viewing experience for subscribers at the $25 per month Premium level. Previously, high-definition content had been limited to HDR10 and Dolby Vision, which it will continue to offer. Netflix has been “a pioneering adopter of High Dynamic Range (HDR) technology” starting nearly a decade ago, not only streaming in the format but also producing and encoding in it. “In the last five years, HDR streaming has increased by more than 300 percent” on Netflix while HDR-configured devices have more than doubled, according to the company. Continue reading Netflix Enhanced Viewing Supports HDR10+ on AV1 Devices

John Gaeta, the Bay Area digital disruptor who won an Oscar as VFX supervisor for “The Matrix,” has launched Escape (escape.ai), a neo cinema hub where global filmmakers, artists and game creators can showcase and monetize original work. Offering a “curated viewing experience” in story, art and experiential content, Escape styles itself as an “experimental” space. “If you like edgy-fun shows like ‘Love Death + Robots’ or the type of stories spun from game worlds, escape.ai is your place,” Gaeta said, describing it as a hybrid platform where premium streaming meets the creator economy. Continue reading Escape.ai, Streaming Hub for Digital Content, Debuts in Beta

YouTube has been testing a low-priced version of its ad-free Premium tier being referred to as “Premium Lite” that is limited to podcasts and how-to clips presented largely without ads. The package is reportedly poised to launch in the United States, Australia, Germany and Thailand, with an aim toward attracting subscribers interested in content other than music videos. Pricing for the new tier has yet to be revealed. YouTube Premium currently costs $14 per month in the U.S. for ad-free viewing of all native YouTube content, including music videos. Continue reading YouTube Tests ‘Premium Lite’ Tier for Podcasts and How-To

Netflix is thinking about adding video podcasts as an inexpensive way to expand program offerings and boost engagement. The streamer has reportedly been in discussions with agencies in recent months, exploring talent to host talk-based video podcast shows. Netflix execs had previously considered the format but were skeptical it could work on the platform. Having witnessed YouTube’s explosive growth on television screens, which have surpassed mobile and desktop in terms of viewing hours, podcasts are now getting a second look as an entry point to creator-driven content. Continue reading Netflix Explores Podcasts in Push for Creator-Driven Content

TVs have become the primary viewing platform for YouTube in the U.S., surpassing mobile and desktop by watch time. The platform, which turns 20 this year, has gone from people “filming grainy videos of themselves on desktop computers to building studios and producing popular talk shows and feature-length films.” Content creators are “becoming the startups of Hollywood,” wrote CEO Neal Mohan in his annual letter to the YouTube user base. Mohan emphasized the company’s role in the entertainment ecosystem as 2024 marked the second consecutive year that YouTube was the most-watched streaming platform in the U.S., according to Nielsen. Continue reading TV Surpasses Mobile as YouTube’s Primary Viewing Platform

Netflix has finally added a much-requested Season Download button for iOS that allows subscribers who use iPhones and iPads to download a complete season of episodes with one tap. Whether getting ready for a long flight or just looking to spend an evening binge-watching “Squid Games” or “Bridgerton” on a mobile device, the update provides a convenience. “On a show’s display page, look for the button right next to the Share option. Tap it, and the entire season will start downloading automatically — no more downloading episodes one at a time,” Netflix tells Apple fans. Continue reading Netflix Adds One-Click Full-Season Downloads for iOS Users

Free, ad-supported streaming video service Plex is introducing a new user interface and expanding its social media overlay, adding the ability for users to publicly share their Plex profiles and allow others to read and comment on their movie reviews. By default, all Plex users can be searched out by other Plex users within the app (unless they’ve changed that setting). Now, by opting to make profiles public on watch.plex.tv, they can be shared using the link and will also be searchable on the Web, showing what users have watched and have added to their watchlist, and more. California-based Plex offers ad-supported video-on-demand (AVOD) as well as linear FAST channels. Continue reading Plex Adds Public Profiles and Ways to Share Program Reviews

YouTube is rolling out new experimental features for Premium users and letting those paid plan subscribers access more than one test feature at a time. Among the exploratory features now available to YouTube Premium users is high-quality 256kbps audio on music videos and the ability to “jump ahead” on the web, something previously available only on mobile devices. For iOS users, picture-in-picture and smart downloads for YouTube Shorts are also among the new features. In addition, the company announced bundled pricing for those users who subscribe to both YouTube Premium and Google One Premium. Continue reading YouTube Premium Offers Speed Controls and Improved Audio

YouTube has partnered with Creative Artists Agency to develop technology that will help celebrities identify and remove deepfake videos created by AI to exploit their images. YouTube announced the tech in September and has now gained CAA’s support in the form of “critical feedback to help us build our detection systems and refine the controls.” In exchange, “several of the world’s most influential figures will have access to early-stage technology designed to identify and manage AI-generated content that features their likeness, including their face, on YouTube at scale,” the streamer announced. CAA’s clients includes celebrity talent spanning acting, music and sports. Continue reading CAA to Help YouTube Develop an AI Deepfake Removal Tool