Cox Media and McClatchy Launch Hyper-Local FAST Service
By Paula Parisi
August 29, 2023
August 29, 2023
Broadcaster Cox Media Group has teamed with the McClatchy newspaper chain on a free ad-supported hyper-local streaming network called Neighborhood TV. The partners expect NTV to reach thousands of small communities across America. Cox designates as “local” a cluster of neighborhoods or towns within and adjacent to designated market areas (DMAs), thereby building out rather than directly competing with established operations. The service is expanding after desktop and mobile tests in Atlanta, Georgia, and Charlotte, North Carolina notched more than 100 million monthly impressions, according to Cox. Continue reading Cox Media and McClatchy Launch Hyper-Local FAST Service