By
Paula ParisiNovember 10, 2025
Snap Inc. has secured San Francisco-based Perplexity as its new partner in artificial intelligence, with Perplexity’s AI-powered answer engine to become an in-app feature of social service Snapchat starting in early 2026. Snapchat’s community of over 943 million monthly active users will be able to converse with Perplexity, asking questions and getting “clear, conversational answers drawn from verifiable sources,” Snap explains. Perplexity will pay Snap $400 million over the next year through a combination of cash and equity, gaining access to Snap’s mobile-native audience, comprised of more than 75 percent of 13–34-year-olds in over 25 countries. Continue reading Perplexity Deal Will Bring Conversational AI to Snapchat App
By
Paula ParisiJuly 11, 2025
Underscoring its commitment to smart glasses, Meta Platforms has reportedly invested $3.5 billion in EssilorLuxottica SA, the world’s largest manufacturer of eyewear. The move gives Meta around a three percent stake in the Paris-headquartered firm, and expands an existing relationship for brand deals that resulted in the casual Ray-Ban Meta AI glasses released in 2021 and an athlete-focused Oakley Meta HSTN AI line announced last month. Neither Meta nor EssilorLuxottica has publicly commented on the equity buy-in yet, though it has been reported Meta may increase its stake to five percent. Continue reading Meta Investing $3.5B in Smart Glass Partner EssilorLuxottica
By
Paula ParisiJune 13, 2025
Snap Inc. announced it will launch a “lightweight, immersible” consumer line of AR smart glasses called “Specs” in 2006 (breaking from its “Spectacles” branding). Announcing the sixth-generation of its glasses at the Augmented World Expo conference this week, Snap CEO Evan Spiegel said the eyewear offers “an ultra-powerful wearable computer integrated into a lightweight pair of glasses with see-thru lenses.” Spiegel explained the glasses will be untethered, which suggests they may be powered by the new Qualcomm Snapdragon AR1+ Gen 1 chip, also announced at AWE. Coming a decade after Snap’s first attempt at consumer AR glasses, Specs leverage a $3 billion investment in 11 years of R&D. Continue reading Snap to Launch Specs Consumer Smart Glasses Line in 2026