OpenAI’s ChatGPT is expanding its functionality to include in-app shopping. The new feature, called Instant Checkout, is powered by the Agentic Commerce Protocol developed by OpenAI and Stripe. ChatGPT Plus, Pro, and Free users in the U.S. can now buy products conversationally, starting with domestic Etsy sellers. Shopify’s merchants will be added soon, with plans to ramp up to “more than a million” of the e-commerce platform’s clients, including Glossier, Spanx and Vuori. The move lays the groundwork for OpenAI’s segue to agentic shopping. Instant Checkout currently supports only single-item purchases, with multi-item carts coming soon, according to OpenAI. Continue reading OpenAI ‘Instant Checkout’ Adds In-App Shopping to ChatGPT