By
Paula ParisiNovember 10, 2025
Snap Inc. has secured San Francisco-based Perplexity as its new partner in artificial intelligence, with Perplexity’s AI-powered answer engine to become an in-app feature of social service Snapchat starting in early 2026. Snapchat’s community of over 943 million monthly active users will be able to converse with Perplexity, asking questions and getting “clear, conversational answers drawn from verifiable sources,” Snap explains. Perplexity will pay Snap $400 million over the next year through a combination of cash and equity, gaining access to Snap’s mobile-native audience, comprised of more than 75 percent of 13–34-year-olds in over 25 countries. Continue reading Perplexity Deal Will Bring Conversational AI to Snapchat App
By
Paula ParisiOctober 24, 2025
Snapchat rolled out a host of new AR updates during Lens Fest, including new gaming tools, AR creation and monetization elements, and generative AI guidance Lens development. New Lens Studio AR creation options include “Realistic StyleGen,” which lets creators add more lifelike textures and lighting effects for virtual clothing, while “FaceGen” has been updated to provide more realistic digitally generated expressions. There is also a new 3D asset generator that turns people into digital representations, and “AI Clips” for the creation of image-to-video Lenses. In addition, Snapchat is debuting a “Lens Studio AI” chatbot to conversationally build AR lenses. Continue reading Snapchat Debuts FaceGen Expressions, Chatbot Lens Builder
By
Paula ParisiOctober 21, 2025
Meta Platforms is adding new safety features to provide parents more control as to how children — most pointedly teens — interact with AI chatbots and characters. The move follows the September launch of an FTC investigation of Meta and five other companies on the potentially harmful effects of their AI on children and teens. Meta’s new guardrails will allow parents to turn off one-on-one chats with AI characters completely or just block specific characters. They’ll also be able to glean insight into topics their underage household members are discussing with AI, including Meta’s own AI assistant. Continue reading Meta Bolsters Parental Controls for AI in Wake of FTC Inquiry
By
Paula ParisiOctober 14, 2025
Snapchat is developing a virtual 3D world where users can adopt Bitmoji avatars and socialize in an immerse digital environment. Called “Bitmoji Plaza,” the digital town center will live in the web version of the Snapchat app. The move shows Snap Inc. expanding its horizons and potentially setting up for other virtual worlds in preparation for the 2026 release of the company’s consumer AR glasses. While a Bitmoji world is an elementary transition to the metaverse, Snap is also expanding the use of Bitmoji stickers with a new app that lets Android and iOS users add them to messages. Continue reading Bitmoji Plaza: Snapchat Is Launching Virtual World on the Web
By
Paula ParisiSeptember 26, 2025
Instagram has hit 3 billion monthly users, parent Meta Platforms announced this week, an increase of one billion since the company last disclosed figures in October 2022. Meta’s other social platforms, Facebook and WhatsApp, both crossed the 3 billion mark earlier this year. The milestone coincides with a redesign of the Instagram app’s homepage putting more emphasis on Reels short-form videos and private messaging that have largely driven the platform’s growth. Meta has begun testing a version of the app in India that opens directly into Reels instead of a traditional feed. Continue reading Instagram Touts 3 Billion Global Users, Redesigns Homepage
By
Paula ParisiSeptember 17, 2025
Snap Inc. has released Snap OS 2.0 in advance of the release of its next-generation Spectacles AR glasses, due for release next year. The OS 2.0 XR operating system will power both the fifth and sixth generation Spectacles, the first that the company will market directly to consumers after years of selling AR glasses made for developers building AR experiences for the Snapchat app. The new OS aims to simplify content viewing and sharing with Spectacles as well as heightening Internet exploration via a native browser with WebXR support. Snap is still keeping details like pricing and the specific release date for the consumer Spectacles under wraps. Continue reading New OS Will Power Snap’s Upcoming Consumer AR Glasses
By
Paula ParisiJuly 24, 2025
Amazon has agreed to purchase AI wearables firm Bee, it was announced via a LinkedIn post by the San Francisco-based startup. Bee’s principal product is a $50 wrist device called the Pioneer that records all audio within range unless manually muted. Combined with a $19 per month subscription the device records and transcribes “daily memories” to create to-do lists and reminders based on what it hears. It can also answer questions. Bee’s website says the product is backordered due to “high demand” with shipments resuming in September. Terms of the acquisition were not disclosed. Continue reading Amazon Buying Startup Bee, Maker of the Pioneer AI Bracelet
By
Paula ParisiJuly 11, 2025
Underscoring its commitment to smart glasses, Meta Platforms has reportedly invested $3.5 billion in EssilorLuxottica SA, the world’s largest manufacturer of eyewear. The move gives Meta around a three percent stake in the Paris-headquartered firm, and expands an existing relationship for brand deals that resulted in the casual Ray-Ban Meta AI glasses released in 2021 and an athlete-focused Oakley Meta HSTN AI line announced last month. Neither Meta nor EssilorLuxottica has publicly commented on the equity buy-in yet, though it has been reported Meta may increase its stake to five percent. Continue reading Meta Investing $3.5B in Smart Glass Partner EssilorLuxottica
By
Paula ParisiJune 24, 2025
Meta Platforms has debuted a new “performance AI” smart glasses line with Oakley, the sports brand owned by global eyewear giant EssilorLuxottica. The move builds on Meta’s existing partnership with Ray-Ban, another EL brand. Starting at $400, the Oakley Meta HSTN glasses are targeting athletes with 3K video recording for POV capture — kind of like the GoPro of eyewear. Promising eight hours of battery life, the glasses also play music and provide notifications. A limited-edition $400 version of the Oakley Meta HSTN is available for preorder on July 11 with the rest of the collection dropping “later this summer.” Continue reading Meta and Oakley Target Athletes with AI Smart Glasses Line
By
Paula ParisiJune 17, 2025
Snapchat has introduced new editing tools designed to make it easier for creators to produce and share content on its platform. Capabilities of the new “Timeline Editor” include generating videos from saved Memories and viewing video content in a chronological way, making it simpler to move and rearrange clips. The “Create a Video” feature provides templates that let users select Memories vids, pick a song from the Snapchat Sounds library and generate a custom video compilation. The ability to auto-save public Stories to profiles has been added as Snapchat seeks to build-out creator tools to compete with Instagram and TikTok. Continue reading Snapchat Expands Its Video Editing Tools and Adds Analytics
By
Paula ParisiJune 16, 2025
Meta is launching a generative AI video editing tool, available in the Meta AI app, via the Meta.AI website and in the Edits app for Facebook and Instagram. Users are now able to transform 10 seconds of video using preset AI prompts that can change an outfit, location, style and more. The company says the feature is “inspired by” its Movie Gen models and promises it is the “first step toward our goal of bringing you AI video generation and editing across our apps and products,” with Meta AI video editing able to handle individualized text prompts later this year. The free tool is now available in the U.S. and about a dozen countries around the world. Continue reading Meta Rolls Out AI Video Editor Available via App and the Web
By
Paula ParisiJune 13, 2025
Snap Inc. announced it will launch a “lightweight, immersible” consumer line of AR smart glasses called “Specs” in 2006 (breaking from its “Spectacles” branding). Announcing the sixth-generation of its glasses at the Augmented World Expo conference this week, Snap CEO Evan Spiegel said the eyewear offers “an ultra-powerful wearable computer integrated into a lightweight pair of glasses with see-thru lenses.” Spiegel explained the glasses will be untethered, which suggests they may be powered by the new Qualcomm Snapdragon AR1+ Gen 1 chip, also announced at AWE. Coming a decade after Snap’s first attempt at consumer AR glasses, Specs leverage a $3 billion investment in 11 years of R&D. Continue reading Snap to Launch Specs Consumer Smart Glasses Line in 2026
By
Paula ParisiJune 10, 2025
Snapchat is offering experimental augmented reality and generative AI tools through its new Lens Studio iOS app and web tool. According to the company, “you can generate your own AI effects, add your dancing Bitmoji to the fun, and express yourself with Lenses that reflect your mood or an inside joke.” The app responds to text prompts, producing filters that can be published to Snapchat. Snap previously offered generative AI capabilities only to professional creators as part of its Lens Studio. The company has also launched an app that lets users read and reply to messages using their Apple Watch. For professional developers, Snap’s Lens Studio has added tools to build Bitmoji games. Continue reading GenAI Powers Snapchat Tools for Creating AR Lenses, Bitmoji
By
Paula ParisiJune 4, 2025
Hollywood heavyweight Jeffrey Katzenberg has thrown his support behind an AI advertising startup called Creatify, leading its Series A round with $1.5 million via WndrCo. Katzenberg is also taking a board seat at the two-year-old firm, which claims more than 1.5 million global users and 10,000 teams using its tech to create social media-centric video ads, leveraging AI avatars and real-time testing. Marketing teams can use its tools to “spin up high-quality video creative in minutes (not weeks),” the company claims, mentioning a client that uses Creatify to generate 1,000-plus ads per month. Continue reading Katzenberg’s WndrCo Invests $1.5M in AI Ad Startup Creatify
By
Paula ParisiMay 29, 2025
Texas has codified a new law that requires the Apple and Google app stores to verify users’ ages for downloads, providing parents and guardians more control over children’s downloads. California and Illinois are considering similar measures, but so far Texas is the largest among 20 states that have evaluated similar smartphone laws aimed at child safety. In March, Utah became the first state to establish such regulation. As part of a broader national push Congress this month reintroduced the bipartisan Kids Online Safety Act (KOSA) requiring social media platforms to police harmful content. Continue reading Texas Enacts App Store Accountability Act to Protect Children