Snapchat is offering experimental augmented reality and generative AI tools through its new Lens Studio iOS app and web tool. According to the company, “you can generate your own AI effects, add your dancing Bitmoji to the fun, and express yourself with Lenses that reflect your mood or an inside joke.” The app responds to text prompts, producing filters that can be published to Snapchat. Snap previously offered generative AI capabilities only to professional creators as part of its Lens Studio. The company has also launched an app that lets users read and reply to messages using their Apple Watch. For professional developers, Snap’s Lens Studio has added tools to build Bitmoji games. Continue reading GenAI Powers Snapchat Tools for Creating AR Lenses, Bitmoji

Hollywood heavyweight Jeffrey Katzenberg has thrown his support behind an AI advertising startup called Creatify, leading its Series A round with $1.5 million via WndrCo. Katzenberg is also taking a board seat at the two-year-old firm, which claims more than 1.5 million global users and 10,000 teams using its tech to create social media-centric video ads, leveraging AI avatars and real-time testing. Marketing teams can use its tools to “spin up high-quality video creative in minutes (not weeks),” the company claims, mentioning a client that uses Creatify to generate 1,000-plus ads per month. Continue reading Katzenberg’s WndrCo Invests $1.5M in AI Ad Startup Creatify

Texas has codified a new law that requires the Apple and Google app stores to verify users’ ages for downloads, providing parents and guardians more control over children’s downloads. California and Illinois are considering similar measures, but so far Texas is the largest among 20 states that have evaluated similar smartphone laws aimed at child safety. In March, Utah became the first state to establish such regulation. As part of a broader national push Congress this month reintroduced the bipartisan Kids Online Safety Act (KOSA) requiring social media platforms to police harmful content. Continue reading Texas Enacts App Store Accountability Act to Protect Children

Utah has become the first state to make app stores responsible for verifying users’ ages. The Utah App Store Accountability Act shifts the burden of proving one’s age from social platforms like Snapchat, Instagram and X to digital storefronts, namely Google Play and Apple’s App Store. Those who create accounts in the state will have to prove they’re over 18 or, if underage, link their account to a parent or guardian’s. Utah Governor Spencer Cox signed the bill into law on Wednesday and it begins taking effect May 7. Google opposed the legislation and lobbied the governor to veto it. Meta, X and Snap applauded the measure and are encouraging other states to follow suit. Continue reading Utah Law Is First in Nation Making App Stores Verify User Age

Snap has marked the six-month anniversary of its fifth generation Spectacles by showcasing new geo-location features that developers can start using now, and previewing what an all-day AR experience might be like, though that capability is not here yet. The latest Spectacles — introduced September 2024 and described as “still very much a developer kit” — have only 45 minutes of standalone battery power. But Snap has made immediately available for developers a swathe of geo-location data for better outdoor AR experiences, showcasing the integrations with gear from Utopia Labs. Continue reading Snap Updates Geo Data for Spectacles, Previews All-Day AR

Snapchat has introduced AI Video Lenses for those paying $16 per month for its Platinum tier. Powered by Snap’s custom-built generative video model, the initial three releases are a fox that perches on your shoulder, rambunctious racoons and a large bouquet of flowers with a zoom out effect. After selecting an AI Video Lens and applying it to a Snap, the AI video generates in the background, auto-saving save to Memories while users are free to continue messaging and Snapping on the app. The resulting video can be shared with friends or to Stories and Spotlight. Continue reading Snap Launches Generative AI Video Lenses for Platinum Subs

Amazon has pulled the plug on Inspire, its TikTok-type, short-form video and photo mobile feed designed to help customers explore and discover new products by browsing various categories. Like TikTok, Inspire used a vertical feed and opportunities to purchase products used by influencers and other customers. The shopping giant is instead referring customers to its shopping chatbot Rufus. Amazon has since November 2023 partnered with Instagram to promote shopping within the app, and also has a deal with Snap, so it still has ties to social shopping. Inspire was launched in December 2022 and expanded to national availability in May of 2023. Continue reading Amazon Replaces Social Shopping Feed with Rufus Chatbot

Snap has created a lightweight AI text-to-image model that will run on-device, expected to power some Snapchat mobile features in the months ahead. Using an iPhone 16 Pro Max, the model can produce high-resolution images in approximately 1.4 seconds, running on the phone, which reduces computational costs. Snap says the research model “is the continuation of our long-term investment in cutting edge AI and ML technologies that enable some of today’s most advanced interactive developer and consumer experiences.” Among the Snapchat AI features the new model will enhance are AI Snaps and AI Bitmoji Backgrounds. Continue reading Snap Develops a Lightweight Text-to-Video AI Model In-House

Santa Monica-based Snapchat announced a new Monetization Program for content creators this week that will feature expanded revenue opportunities and evolving rewards. Beginning February 1, creators that have at least 50,000 followers and post at least 25 times each month to Saved Stories or Spotlight videos will have the option to place ads in videos that are longer than one minute. Eligible creators would also need to meet one of the following criteria in the most recent month: 10 million Snap views, one million Spotlight views, or 12,000 hours of total view time. According to Snap, Spotlight video viewership is up 25 percent year-over-year. Continue reading Snapchat to Empower Creators with Video Monetization Plan

Ernie, the foundation model for Baidu’s generative AI, has been updated with iRAG technology to mitigate visual hallucinations and a no-code tool called Miaoda that creates apps using natural language. The company behind China’s largest search engine says Ernie now handles 1.5 billion daily user queries, up from 50 million circa its March 2023 launch (a 30x increase). Baidu also debuted Ernie-powered smart glasses from its Xiaodu Technology hardware unit. The Xiaodu AI Glasses features built-in voice activation and cameras for taking photos and video. The news was shared at this week’s Baidu World 2024 in Shanghai. Continue reading Baidu’s Ernie AI Gets Improved Text-to-Image and App Builder

Snapchat is now placing advertising on its main Chat tab, with Disney signing aboard as the lead partner with “Sponsored Snaps from Disney.” Taco Bell and McDonald’s are underwriting “Promoted Places.” Previously, Snapchat had kept the Chat tab ad-free. Users will now begin seeing “Sponsored Snaps” proffered by brands beside messages from their friends. “These new placements are a natural extension of the way people already engage with businesses on Snapchat and help advertisers expand their reach with the Snapchat community across two of the most widely and frequently used parts of our service,” explains Snap. Continue reading Snapchat Adds Advertising to Chat Tab with Disney a Sponsor

Snap Inc. is leveraging its relationship with Google Cloud to use Gemini for powering generative AI experiences within Snapchat’s My AI chatbot. The multimodal capabilities of Gemini on Vertex AI will greatly increase the My AI chatbot’s ability to understand and operate across different types of information such as text, audio, image, video and code. Snapchatters can use My AI to take advantage of Google Lens-like features, including asking the chatbot “to translate a photo of a street sign while traveling abroad, or take a video of different snack offerings to ask which one is the healthiest option.” Continue reading Snapchat: My AI Goes Multimodal with Google Cloud, Gemini

The European Commission has released a list of more than 100 companies that have become signatories to the EU’s AI Pact. While Google, Microsoft and OpenAI are among them, Apple and Meta are not. The voluntary AI Pact is aimed at eliciting policies on AI deployment during the period before the legally binding AI Act takes full effect. The EU AI Pact focuses on transparency in three core areas: internal AI governance, high-risk AI systems mapping and promoting AI literacy and awareness among staff to support ethical development. It is aimed at “relevant stakeholders,” across industry, civil society and academia. Continue reading Amazon, Google, Microsoft and OpenAI Join the EU’s AI Pact

A newly redesigned Snapchat experience is built around a three-tab user interface called Simple Snapchat. As part of that effort, the social platform is launching more generative video features, including text-to-video as part of the app’s Lens Studio AR authoring tool. Easy Lens allows the quick generation of Lenses by typing text prompts, making it possible to do things like experiment with Halloween costumes or explore looks for back to school. Launching in beta for select creators, Snap says the new features are designed for all ability levels. The company is also updating its GenAI Suite and adding an Animation Library of “hundreds of high-quality movements.” Continue reading Snapchat Is Getting a Redesign and Generative Text-to-Video

Snap is rolling out its fifth generation of Spectacles — standalone AR glasses that enable use of Lenses to “experience the world together with friends.” The firm is also launching a Spectacles Developer Program, and at a rental fee of $99 per month, that’s who the devices are aimed at, for now. Spectacles are powered by Snap OS, optimized to leverage people’s natural responses to interacting with their environment. They work seamlessly with mobile devices, turning smartphones into custom game controllers with Lenses. There’s even a Spectator Mode, “so friends without Spectacles can follow along, mirror your phone screen, and more.” Continue reading Snap Targets Developers with $99 per Month AR Spectacles