Amazon is bringing new levels of immersion and interactivity to the NBA on Prime, with features including opt-in personalized bet tracking with FanDuel, customizable Multiview, and AI-powered Key Moments and Rapid Recap. Tipping off on its 11-year agreement with the NBA on October 24, viewers will experience “personalization, engagement and broadcast quality with a comprehensive suite of interactive features and AI-powered enhancements,” according to Amazon. The NBA is also teaming with AWS and harnessing AI to bring live stats and in-depth analytics to fans during games. AWS becomes the official cloud partner of the NBA, WNBA, and others via the multiyear partnership. Continue reading Amazon Teams with NBA, FanDuel to Offer AI Stats, Features

YouTube is introducing YouTube Labs, an experimental hub where users can test the company’s latest artificial intelligence tools and prototypes, starting with AI hosts for YouTube Music. “As you listen to radio and mixes, AI hosts will chime in with relevant stories and insights,” YouTube explains. A brand-specific version of its parent company’s Google Labs, YouTube Labs is positioned as the place “to discover the next generation of YouTube,” and the streaming video giant says that like its predecessor, “feedback and interactions may be used to improve Google products and services.” Continue reading YouTube Labs Invites Users to Test Experimental AI Features

Google TV is introducing Gemini as a conversational AI assistant to help find content and get more information about a favorite TV show or movie. Gemini on Google TV goes beyond the simple queries and commands of Google Assistant, which has been around since 2017, and allows “free-flowing conversations with your big screen,” the company explains. “Just say ‘Hey Google’ or press the microphone button on your TV remote” to tap into Gemini for TV to activate the new feature. Gemini is now available on the TCL QM9K series, with more TCL models coming onboard later this year. Google says additional functionality for Gemini on TV is coming soon. Continue reading Google TV Adding Conversational Intelligence with Gemini AI

The ESPN mobile app has been revamped to coincide with today’s debut of the ESPN DTC streaming service, which offers the sports network’s 12 program outlets together for the first time. The ESPN app has added a vertical feed of video shorts accessible through a “Verts” tab and the homepage carousel. The Verts feed includes game highlights and analytics as well as user-generated content. A vertically delivered “SportsCenter” called “SC for You” delivers daily updates personalized for favorite teams, leagues and sports, available on the app, ESPN.com and some smart TVs. Continue reading ESPN Updates Mobile App with Vertical Video for DTC Launch

Hisense Channels is a new FAST service launched by TV manufacturer Hisense and Xumo, the streaming joint venture between Charter Communications and Comcast. Boasting in excess of 200 premium channels from content providers including Scripps, Stingray and Radial Entertainment, Hisense Channels is debuting on Hisense smart TVs, where viewers can access it from the TV’s homepage screen — no need for a subscription or download. The move is an expansion of the existing partnership between Xumo and Hisense, which is interested in simplifying content discovery with built-in streaming access. Continue reading Xumo Powers Hisense Channels’ 200 FAST Content Offerings

Xumo, the streaming joint venture formed by Comcast and Charter, has teamed with Westinghouse to launch a new U.S. line of Xumo smart TVs that will initially be sold through Walmart and Amazon. Initial models offer 4K UHD (in 43- and 50-inch versions) that support HDR10, Dolby Vision and Dolby Atmos, and 2K HD (in 24-, 32-, 40- and 43-inch models). Prices range from $120 to $290. Expected later this year are 55-, 58- and 65-inch 4K models. The new televisions run Xumo OS, featuring a tiled menu interface, voice search and more than 250 built-in streaming apps. Continue reading Streamer Xumo Launching Smart TV Line from Westinghouse

While Samsung retains its spot as the top U.S. smart TV brand — followed by LG, Vizio and Sony — it was Roku and Amazon Fire TV that saw the greatest growth, according to new data from Hub Entertainment Research. The study found that among the “most-used TV sets” in the U.S., Roku doubled its share to 8 percent since 2024, while Fire TV increased usage to 5 percent. Hub’s Evolution of the TV Set study also found that people are using TV differently as a result of connectivity to the Internet, phones and gaming devices. Meanwhile, Pew Research reports that 83 percent of Americans say they watch streaming services, compared to 36 percent who indicate they subscribe to cable or satellite TV. Continue reading Research Points to Compelling Shifts in TV Viewership Trends

Two years after debuting a self-branded TV line, and one year following the rollout of its premium Pro series, Roku is unveiling a new line the spans from budget to higher-end models. The 2025 lineup — featuring Roku Select, Roku Plus and Roku Pro Series — are available with prices starting at just $130 for the entry-level Select series, while a 75-inch Pro Series mini-LED will run about $1,700. The lineup promises “seamless setup,” a built-in remote finder, updated Smart Picture Max — “Roku’s most advanced video ever,” and “performance upgrades and intelligent features” that automate “the best picture and sound.” Roku is also offering two new streaming sticks and testing a refreshed home screen. Continue reading Roku Offering Its Latest Smart TV Line and New User Interface

Panasonic has raised the curtain on its full 2025 TV lineup, which includes several OLEDs and some LED models, a mini-LED TV among them. OLEDs include the flagship Panasonic Z95B with new ThermalFlow system. Gaining attention as a contender for “TV of the year,” the model makes its debut in the 77-inch category and also comes in 55- and 65-inch versions. Other OLEDs include the midrange Panasonic Z90B and entry-level Panasonic Z80B. The LED roster features the Panasonic W95B, the premium-packed Panasonic W85B, a QLED model dubbed W80A, and at entry-level the Panasonic W61A 4K. Continue reading Panasonic Announces Its Complete 2025 Lineup of Smart TVs

LG has revealed more information about its 2025 premium QNED evo lineup of LCD smart TVs in sizes ranging from 50 to 100 inches. QNED evo is the branding for LG’s 2025 LCD and LED TVs, which compete in the mid-range and high-end with models from Samsung, Hisense and TCL. The new QNED9M, the first LG QNED TV able to transmit audio and video wirelessly using LG’s True Wireless technology, allowing set-top boxes and gaming devices to be placed away from the TV for a clutter-free look and easier wall mounting. Last week LG announced it was adding direct access to Xbox gaming to its webOS portal. Continue reading LG’s 2025 QNED TVs Feature Mini-LED and a Wireless Model

Roku unveiled two new streaming sticks, an 85-inch Select Series TV, and a Pro Series model arriving with factory calibration. New discovery features include a “Coming Soon to Theaters” row on its user interface. The San Jose-based hardware firm also debuted two battery-powered security cameras and announced that it is expanding its TV line to include projectors. The entry level Roku Streaming Stick is compatible with any HD smart TV and comes with a voice-activated remote that provides backdrops and access to free content. The $40 Streaming Stick Plus has all that plus 4K support. Continue reading Roku’s 2025 Product Line Includes Smallest Streaming Sticks

LG has partnered with AI startup Zenapse and will leverage its proprietary large emotion model (LEM) to power advertising that reflects viewers’ moods and emotions. Building on Zenapse’s “emotional AI and psychographic targeting,” the companies say they will “redefine viewer engagement, personalization, and campaign performance” by applying the technology to LG Ad Solutions’ advanced connected TV platform. As part of the multi-year deal, Zenapse and LG Innovation Labs will work to develop new CTV ad products that integrate emotional intelligence to deliver “more meaningful and measurable brand experiences across 200 million LG smart TVs globally.” Continue reading LG and Zenapse Partner on Emotionally Intelligent Advertising

Ad measurement firm iSpot has launched Outcomes at Scale with Paramount as its first customer. Designed to speed performance tracking across TV and streaming by helping brands see campaign results almost instantly, allowing them to optimize on the fly, iSpot says Outcomes at Scale makes “attribution” (consumer response to commercials) available rapidly, while making low-funnel insights — metrics occurring closer to the conversion point — more accessible. The company’s new offering aims to provide advertisers with access to conversion-rate tracking, allowing them to see how audience segments are responding to campaigns throughout the ads and dayparts. Continue reading Paramount Adopts iSpot’s New Ad Tech: Outcomes at Scale

LG Electronics is expanding distribution of the Gaming Portal unveiled at CES 2025 for LG Smart TVs. LG says that since that curtain-raiser, the platform has become available in 19 global markets for LG Smart TVs running webOS 23 and above. Starting in Q2, it will become available in additional markets on devices including LG Smart Monitors and StanbyME lifestyle screens. The LG Gaming Portal has partnerships with cloud game services including Xbox, Nvidia GeForce NOW and Amazon Luna, as well as the lesser-known Boosteroid, Blacknut and some native webOS app games. Continue reading LG Rolls Out Its All-in-One Gaming Portal to Multiple Platforms

Walmart has closed its $2.3 billion all-cash acquisition of smart television maker Vizio. The deal increases the retail giant’s media clout, signaling an expansion of its video-based advertising efforts and interest in content-based marketing. “The acquisition of Vizio and its SmartCast operating system allows Walmart to serve its customers in new ways to enhance their shopping journeys,” Walmart said in concluding the deal, initiated in February. Walmart’s media efforts to date have focused around Walmart Connect, which works with brands to position ads across Walmart.com and in the company’s U.S. stores. Continue reading Walmart Closes $2.3 Billion Acquisition of Vizio, SmartCast OS