Entertainment studio Cineverse has joined forces with Banyan Ventures, the venture arm of former ABC Entertainment Group and WME Chairman Lloyd Braun, on MicroCo, a native AI platform that will generate micro-dramas and micro-series — “serialized, short-form, mobile-first content” that has become a craze in China. Launching in 2026, the platform has drawn comparisons to Quibi, the short-form content company founded by Jeffrey Katzenberg in 2018 and shuttered two years later, burdened by production costs. MicroCo plans to use AI to keep costs down. The company is aiming for a “freemium” model combining some free access along with paid subscriptions. Continue reading Cineverse, Banyan to Launch Platform for GenAI Micro-Series

Meta is launching a generative AI video editing tool, available in the Meta AI app, via the Meta.AI website and in the Edits app for Facebook and Instagram. Users are now able to transform 10 seconds of video using preset AI prompts that can change an outfit, location, style and more. The company says the feature is “inspired by” its Movie Gen models and promises it is the “first step toward our goal of bringing you AI video generation and editing across our apps and products,” with Meta AI video editing able to handle individualized text prompts later this year. The free tool is now available in the U.S. and about a dozen countries around the world. Continue reading Meta Rolls Out AI Video Editor Available via App and the Web

Twitch is upgrading its presentation capabilities with the addition of vertical viewing and dual-format streaming. The popular Amazon-owned gaming platform is also adding 2K video in open beta for all partners and affiliates, broadening accessibility for high-definition formats. In January 2024, Twitch began experimenting with HD including 4K, which remains in closed beta for select users. The format tests were part of Twitch’s Enhanced Broadcast initiative with Nvidia and OBS Studio, purveyor of the open broadcaster format. Creators with access to Enhanced Broadcasting in Twitch Studio can use dual formatting to simultaneously stream in horizontal and vertical formats. Continue reading Twitch Announces New Features to Enhance Mobile Viewing

Netflix is testing a short-form video feature for mobile to compete for the attention of those spending time on platforms such as TikTok, Instagram Reels and YouTube Shorts. The news came out of the company’s inaugural product and tech event where it also shared plans for an OpenAI-powered search tool that lets users describe their desired content conversationally. Netflix plans to introduce improved real-time recommendations and a redesigned TV homepage, rolling out globally in the coming weeks and months, according to Chief Product Officer Eunice Kim, who presided over the event with Chief Technology Officer Elizabeth Stone. Continue reading Netflix Highlights Original Shows in New Vertical Shorts Feed

Neptune is a new social video app aiming to compete in the short-form space against stalwarts like TikTok, YouTube Shorts and Instagram Reels. Currently in beta with a test base of about 1,000 users, Neptune has amassed a waitlist of 400,000, according to the company. The app’s noteworthy features include the ability to hide likes and follower counts, in furtherance of a desire to prioritize creativity over competition. That goal stems from founder Ashley Darling’s past experience working as a talent director at the beauty and wellness agency OPTYX, where her focus was “underestimated influencers.” Continue reading TikTok Challenger Neptune Lets Users Hide Likes, Followers

YouTube is rolling out a new tool called Music Assistant to its Creator Music marketplace. Music Assistant uses generative AI to automatically add royalty-free instrumental background music to long-form videos. Accessed via a dedicated tab in Creator Music, Music Assistant provides more control over things like the style, mood and instruments of the desired music, which is requested via text prompts. Creator Music is available in the U.S. to creators enrolled in the YouTube Partner Program. YouTube is also experimenting with a Shorts feature that automatically synchronizes audio for short-form video creators. Continue reading YouTube Brings Generative Music Assistant to Video Creation

YouTube has added a new feature to its Dream Track toolset, which lets select U.S. creators use AI to generate songs using the vocals of artists including John Legend, Demi Lovato, Charli XCX, Charlie Puth and others. Now users can remix Dream Track songs using natural language to describe the changes they would like, stylistic and otherwise. Selecting the “restyle a track” option will steer users to creating a 30-second generative snippet for use in YouTube Shorts. The remixed snippets will credit the original song with “clear attribution” through the Short itself and the Shorts audio pivot page. It will also clearly indicate that the track was restyled with AI, according to Google. Continue reading YouTube Dream Track Toolset Introduces an AI Remix Feature

Clip It, the Roblox social media contender in the TikTok space, has crossed the one billion views threshold, according to the company. Roblox reportedly plans to leverage that achievement by launching an ad-supported product for Clip It that merges aspects of its custom-branded Roblox game spaces with programmatic advertising. Clip It offers an endless feed of short-form video, with video ads peppered amidst the content, drawing comparisons to TikTok. Clip It currently serves the same programmatic ads as the Roblox mothership, but that is about to change, thanks to its growing popularity. Continue reading Roblox Plans an Ad Revamp as ‘Clip It’ Passes 1 Billion Views

Beginning October 15, YouTube Shorts will extend its maximum length to 3 minutes. The move competitively positions the Google unit against TikTok, which allows for videos of up to 10 minutes when recording, or an hour when uploading. Regular YouTube accommodates videos of up to 12 hours for verified accounts and 15 minutes for unverified accounts, whether live or uploaded. But in terms of marketing focus, the current attention is on short-form video. YouTube is also updating the Shorts player, adding templates, and introducing a Shorts trends page for mobile. Continue reading YouTube Updates Shorts Player, Extends Length to 3 Minutes

TikTok is updating its Live subscription offering, renaming the monetization offering simply “Subscription,” opening it up to eligible non-Live creators in regions including the U.S., Japan, Brazil, France, the UK and Germany. Like the third-party subscription platform Patreon, TikTok’s Subscription allows fans to pay creators for exclusive content and other perks. In participating regions, creators can offer fans monthly subscriptions at three price tiers, each with its own parameters and perks. TikTok launched Live subscriptions in 2022 and announced in March that it would be revamping the feature to allow more users to monetize. Continue reading New TikTok Live Subscriptions Help More Creators Monetize

ByteDance has debuted a text-to-video mobile app in its native China that is available on the company’s TikTok equivalent there, Douyin. Called Jimeng AI, there is speculation that it will be coming to North America and Europe soon via TikTok or ByteDance’s CapCut editing tool, possibly beating competing U.S. technologies like OpenAI’s Sora to market. Jimeng (translation: “dream”) uses text prompts to generate short videos. For now, its responsiveness is limited to prompts written in Chinese. In addition to entertainment, the app is described as applicable to education, marketing and other purposes. Continue reading ByteDance Intros Jimeng AI Text-to-Video Generator in China

TikTok is entering the messaging services space with a new group chat feature that supports up to 32 participants, conversing and sharing content. TikTok users have taken to sharing the platform’s short-form videos on third-party apps such as Meta’s WhatsApp and Apple’s Messages, and this move aims to keep them doing so in-app, where people can also now view and comment together. The result takes TikTok into the realm of connecting with friends and community-building, as opposed to just passively viewing content. The group chats are only available for those over 15 years of age, as is the policy with DMs. Continue reading TikTok Introduces Group Messaging to Share Content In-App

TikTok is widely launching its promotional discovery feature, TikTok Spotlight, which lets marketers tap into its vaunted “For You” feed. Movie studios, TV networks and streamers are invited to promote their products adjacent to For You feed content identified as having related interest. “TikTok Spotlight identifies applicable TikToks on our platform and attributes an anchor link” that “drives audiences to a dedicated landing page where they can discover more details,” like synopsis, cast, and user-generated content. Users can link to streaming platforms, digital storefronts or theater ticket sales “directly from the landing page.” Continue reading TikTok Spotlight Offers Studios, Networks New Marketing Tool

YouTube Shorts has added six new creator features designed to make it more competitive with TikTok. The automatic reconfiguration tool that converts long-form videos into Shorts is coming to Android, while another upgrade lets users type in dialogue that becomes narrated speech. An “Add Yours” sticker will now invite others to share content related to a video that’s been posted, while special effects that evoke the look and feel of “Minecraft” celebrate the 15th anniversary of the popular video game. Stylized captions and a remix tool round out the add-ons announced by YouTube Chief Product Officer Johanna Voolich. Continue reading YouTube Shorts Offers New Features to Compete with TikTok

Generative video creation and editing platform Captions has raised $60 million in Series C funding. Founded in 2021 by former Microsoft engineer Gaurav Misra and Goldman Sachs alum Dwight Churchill, the company’s technologies — Lipdub, AI Edit and the 3D avatar app AI Creator — have amassed more than 10 million downloads for mobile, the firm says. The C round brings its total raise to $100 million for a stated market valuation of $500 million. With the new funding, Captions plans to expand its presence in New York City, which is “emerging as the epicenter for AI research,” according to Misra. Continue reading Captions: Generative Video Startup Raises $60 Million in NYC