OpenAI Continues Push into Retail with ‘Shopping Research’
By Paula Parisi
November 26, 2025
November 26, 2025
OpenAI is live with a retail companion it calls “shopping research” that helps consumers find viable purchase options based on detailed requirement parameters. Trained on a version of GPT‑5 mini, it can query on a virtually unlimited list of discovery constraints, sourcing only from “reliable retailers.” “Results are organic and based on publicly available retail sites,” OpenAI says, indicating there are no advertiser-boosted entries — not yet, anyway. Available on iOS, Android and the Web for logged-in ChatGPT users on the Free, Go, Plus, and Pro plans, OpenAI is making nearly unlimited usage available to all plans through the holidays. Continue reading OpenAI Continues Push into Retail with ‘Shopping Research’