Apple Acquires Video Aggregator Matcha.tv, Fuels Speculation

Apple has acquired Matcha.tv, a Web service that provides users access to videos from various sources. Video aggregation technology has also been appearing in new and upcoming video game consoles. The Matcha.tv site has been shut down and customer data deleted, a move that has created speculation on the reason. Some question if Apple will attempt to change the TV experience with the development of a recommendation system or a cloud-based DVR. Continue reading Apple Acquires Video Aggregator Matcha.tv, Fuels Speculation

Netflix Viewing Activity Is Largely Recommendation Driven

Netflix devotes significant resources in order to develop its rating and recommendation systems, which is a key component of the service. The company employs 800 engineers to operate the service. Netflix estimates that 75 percent of viewing activity is now recommendation driven. The company uses several types of customer data in order to create the personalized recommendations, and uses behavior of similar users to suggest preferences. Continue reading Netflix Viewing Activity Is Largely Recommendation Driven

Cox Launches Contour Personal TV Experience on the iPad

Cox Communications is introducing a new service that offers a personalized TV experience for its subscribers. With the Contour service, Cox is attempting to offer Netflix-like recommendations. Cox will use Contour to learn what its subscribers enjoy and combine “on-demand” features with live TV. Marketed separately from other Cox services, Contour includes three components: a data-driven TV guide, more powerful DVR and a redesigned app. Continue reading Cox Launches Contour Personal TV Experience on the iPad

BookVibe Makes Recommendations Based on Twitter Feeds

BookVibe, created by startup Parakweet, analyzes the tweets of a user’s Twitter followers, and creates book recommendations based on mentioned books. The company uses artificial intelligence technologies to differentiate between a tweet with genuine regards to a book and a tweet that only mentions it. Parakweet is also developing tools for publishers and media companies for more advanced analysis on social media of books and movies. Continue reading BookVibe Makes Recommendations Based on Twitter Feeds

Foursquare Leverages Check-Ins for Full-Page Mobile Ads

Social network Foursquare has started rolling out full-page post check-in ads in its mobile apps. The ads are presented to users immediately after they check in at certain locations, typically offering a relevant suggestion or coupon. The Diageo-owned Captain Morgan rum brand is one of the first on board. For example, users who check in at certain bars or restaurants will be served an ad suggesting they order a “Captain and cola” or “Captain mojito.” Continue reading Foursquare Leverages Check-Ins for Full-Page Mobile Ads

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