At TechCrunch Disrupt, Netflix CTO Elizabeth Stone discussed changes including a kids’ profile redesign, more vertical videos, and integrating interactive and immersive features. The latter category includes a more immersive homepage, real-time polls and live party games, while the updated children’s profiles aim to simplify navigation. Viewing histories and watchlists for kids are now under a single My Netflix heading and recommendations will now refresh in real time. Stone emphasized that when it comes to vertical video the streamer will not directly compete with TikTok, but acknowledged there are times its viewers want “something more snackable.” Continue reading Netflix Is Testing Vertical Video and Second-Screen Features

Netflix revenue grew 17 percent to $11.5 billion in Q3 versus the same period a year earlier, driven by membership growth along with price hikes and an increase in ad revenue. Net profit was up by almost 8 percent for the quarter to $2.5 billion, versus the $2.98 billion that was expected. The quarter was Netflix’s best-ever for ad sales, with that revenue expected to more than double this year over 2024. The new user interface it began rolling out in May is now available to 85 percent of TV devices and the company is beta testing an AI-powered “conversational search experience.” Continue reading Netflix Highlights Tech and Innovation in Q3 Earnings Report