Financial software giant Intuit is adding a customer-facing AI assistant to work with individuals and small businesses. Intuit Assist is being integrated across Intuit products starting with TurboTax and expanding to QuickBooks, Credit Karma and Mailchimp. Assist will be embedded across Intuit’s products via a common user interface, allowing customers to get personalized recommendations via contextual datasets. The generative AI assistant was built using Intuit’s Generative AI Operating System, a proprietary corporate model dubbed GenOS, launched in June. Intuit is working with OpenAI to accelerate GenAI app development on GenOS. Continue reading Intuit’s GenOS Spawns Its First Customer AI Product: ‘Assist’

Intuit is acquiring global newsletter and email marketing platform Mailchimp in a cash and stock deal valued at $12 billion. Intuit, which makes software products including TurboTax, says it plans to integrate Mailchimp with its QuickBooks accounting software to help small and medium-sized businesses acquire and retain customers, Intuit CEO Sasan Goodarzi said in a statement. Mailchimp has “a lot of customer data. We have all the purchase data,” Goodarzi told investors last week. The deal follows Intuit’s 2020 purchase of Credit Karma for $7.1 billion. Continue reading Intuit Purchasing Email Marketer Mailchimp in $12 Billion Deal