Amazon Ads and iHeartMedia are expanding their partnership with a new programmatic audio offering that lets Amazon DSP advertisers access iHeart’s streaming audio portfolio. Advertisers using Amazon DSP can now extend their omnichannel campaigns across iHeart’s streaming audio portfolio to connect with listeners across devices like smartphones, smart speakers, tablets, game consoles and more. Access to iHeartPodcasts and broadcast radio stations will follow in 2026. The deal “brings Amazon’s trillions of shopping, streaming, and browsing signals together with iHeart’s millions of listeners across streaming audio for meaningful reach at scale,” Amazon says. Continue reading Amazon, iHeartMedia Target Programmatic Audio Streaming

Clip It, the Roblox social media contender in the TikTok space, has crossed the one billion views threshold, according to the company. Roblox reportedly plans to leverage that achievement by launching an ad-supported product for Clip It that merges aspects of its custom-branded Roblox game spaces with programmatic advertising. Clip It offers an endless feed of short-form video, with video ads peppered amidst the content, drawing comparisons to TikTok. Clip It currently serves the same programmatic ads as the Roblox mothership, but that is about to change, thanks to its growing popularity. Continue reading Roblox Plans an Ad Revamp as ‘Clip It’ Passes 1 Billion Views