Forrester Sees Growth in Use of Big Data Despite Confusion

In a survey of 259 marketing and business development execs in finance, retail and consumer products, Forrester Research found that one-third of the respondents were confused about big data, and only 9 percent plan to implement related technologies in the next year. Forrester also found in a parallel survey that 452 technology execs at the same companies claimed they were more familiar with big data. Despite the confusion, the report encourages companies to take advantage of data supplied by Internet users and connected devices.

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Digital Future Report: Mobile Will Lead the Charge in 2013

Technology predictions for 2013 are in and it’s all about mobile this year. According to comScore, the movement toward mobile is taking place everywhere from shopping to media to search — all of which combined could lead to a difficult economic transition for some companies as they struggle to stay ahead of rapidly changing consumer behavior. Continue reading Digital Future Report: Mobile Will Lead the Charge in 2013