Google is giving the Play Store an AI makeover with a new strategy behind Play Games and a new You tab for personalized content. A new Guided Search feature will help users find apps and games by typing in keywords or a generalized description rather than the app’s name. The hope is that artificial intelligence can turn the mobile marketplace into more of a destination rather than just a place to download apps. More than 4 billion people use Google Play, and the company would like to have them spend more time there. Play’s integrated gaming platform and You tab will begin rolling out this week, starting with select Play Points markets, and will be adding additional countries on October 1. Continue reading Google Optimizes Play Store for Games, Adds Personalization