Meta Platforms is expanding AI support for WhatsApp, adding voice calling to customers for enterprise accounts, a feature that’s been available to small businesses for years. “In the coming weeks, larger businesses using the WhatsApp Business Platform will be able to receive a call from a customer when they want to talk to someone live or call a customer directly” on request. Meta announced in Miami at its fourth annual Conversations business messaging conference, saying the move “paves the way for AI-enabled voice support in the future.” The company also added WhatsApp to centralized marketing across Facebook and Instagram. Continue reading Meta Is Increasing WhatsApp Ad Capabilities and AI Support