Amazon’s Lens Live Brings Real-Time AI Shopping to Mobile
September 4, 2025
Amazon has introduced Lens Live, an AI-powered update to the Amazon Lens shopping tool. The app, which works in concert with Amazon’s Rufus shopping assistant, uses smartphone cameras much like Google Lens does with visual search. Pinterest Lens is another such app. But the purpose-built Rufus ties it even more closely to the shopping experience with instant scanning, real-time product matches and insights from Rufus. Lens Live is already available to tens of millions of U.S. users on iOS in the Amazon Shopping app with plans to roll out to all U.S. customers in the coming months. Continue reading Amazon’s Lens Live Brings Real-Time AI Shopping to Mobile