London-based global marketing giant WPP has launched WPP Open Pro, a new edition of its flagship AI marketing platform, WPP Open, aimed at attracting “brands of all sizes” and helping them to plan, create and publish campaigns independently. The product stems from the Gemini-powered AI platform WPP built with Google — a relationship that has been extended by five years and includes a $400 million WPP spending commitment. The spend will drive WPP’s mission to expand the use of AI in its services and technologies. “This partnership will empower WPP clients with groundbreaking AI solutions, transforming how they connect with audiences and achieve business goals,” according to WPP. Continue reading WPP Rolls Out Open Pro AI and Extends Its Deal with Google

Two weeks after its global rebranding of GroupM to WPP Media, the bespoke London-based marketing behemoth is launching Open Intelligence, an “AI identity solution” that WPP says will better target viewers with privacy-conscious solutions that more effectively message on behalf of its clients. Built around what WPP calls “the industry’s first Large Marketing Model,” Open Intelligence is “trained on the world’s largest and most diverse set of audience, behavioral, and event data,” culled from WPP’s decentralized partnership network. “Our model learns continuously from trillions of signals across more than 350 partners in over 75 markets,” the company claims. Continue reading WPP Media Launches Industry’s First Large Marketing Model