Google is launching Offerwall, which is designed to help publishers monetize by letting them offer their customers options as to how they would like to pay for content. “People might decide to watch a short ad, complete a quick survey or pay in micropayments,” Google explains, adding that “publishers can even add their own options, like newsletter sign-ups.” The choices aim to both empower audiences while supporting publishers to help ensure diverse content remains available to everyone. After testing Offerwall with more than 1,000 publishers, it is now available in Google Ad Manager. Continue reading Google Launches Offerwall Ad Manager to Support Publishers