Underscoring its commitment to smart glasses, Meta Platforms has reportedly invested $3.5 billion in EssilorLuxottica SA, the world’s largest manufacturer of eyewear. The move gives Meta around a three percent stake in the Paris-headquartered firm, and expands an existing relationship for brand deals that resulted in the casual Ray-Ban Meta AI glasses released in 2021 and an athlete-focused Oakley Meta HSTN AI line announced last month. Neither Meta nor EssilorLuxottica has publicly commented on the equity buy-in yet, though it has been reported Meta may increase its stake to five percent. Continue reading Meta Investing $3.5B in Smart Glass Partner EssilorLuxottica

Meta Platforms has debuted a new “performance AI” smart glasses line with Oakley, the sports brand owned by global eyewear giant EssilorLuxottica. The move builds on Meta’s existing partnership with Ray-Ban, another EL brand. Starting at $400, the Oakley Meta HSTN glasses are targeting athletes with 3K video recording for POV capture — kind of like the GoPro of eyewear. Promising eight hours of battery life, the glasses also play music and provide notifications. A limited-edition $400 version of the Oakley Meta HSTN is available for preorder on July 11 with the rest of the collection dropping “later this summer.” Continue reading Meta and Oakley Target Athletes with AI Smart Glasses Line