Comcast NBCUniversal continues to lay the groundwork to spin most of its cable television assets off into a new publicly traded entity called Versant, announcing Monday that MSNBC will by year’s end be rebranded as MS NOW — short for “My Source for News Opinion and the World.” The channel’s new logo will no longer include the iconic Peacock, which remains part of the parent company’s NBC branding. The plans were shared in an internal memo from Mark Lazarus, the NBCUniversal Media Group chairman who has been chosen to run Versant as founding CEO. Continue reading MSNBC to Become MS NOW as Part of Versant Cable Spinoff