OpenAI is hoping an animated short film called “Critterz” that it got off the ground will have its feature-length debut at the Cannes Film Festival in May 2026. OpenAI is providing the AI technology to produce the film, which is being funded at $30 million by Paris-based Federation Studios, whose UK subsidiary Vertigo Films will produce in conjunction with Culver City’s Native Foreign, a firm known for blending AI with conventional techniques. OpenAI is providing use of its generative models, including the Sora video generator and DALL-E imager, to create what it hopes will be a test case. The idea is to complete in nine months what would normally take years at a fraction of the cost. Continue reading OpenAI Making Its Film Debut with $30M Animation ‘Critterz’

Toys R Us is the first company to use OpenAI’s generative video platform Sora to produce a commercial, or what is being described as a “brand film.” With a running time of 1:06, the spot depicts company founder Charles Lazurus as a young boy, “envisioning his dreams” for the toy store and mascot Geoffrey the Giraffe. It was co-produced and directed by Los Angeles creative agency Native Foreign co-founder Nik Kleverov, who has alpha access to the pre-release Sora. Toys R Us says that from concept to completed video, the project came together in just a few weeks to premiere at the 2024 Cannes Lions International Festival of Creativity. Continue reading Toys R Us and Native Foreign Create Ad Using OpenAI’s Sora