Cable news channel MSNBC, which rebranded as MS NOW last month, has more changes in store with plans to distinguish itself from other digital subscription offerings by bundling streaming with a 24/7 linear programming network and other services as part of a package scheduled to debut in mid-2026. It follows parent NBCUniversal’s scheduled spinoff of its cable TV holdings as Versant, which is set to begin trading on Nasdaq in January under the leadership of longtime Comcast executive Mark Lazarus. Speaking at an investor meeting Thursday, NBCU execs also shared a strategy for Versant to transition the Fandango at Home streaming hub (formerly Vudu) into a FAST service. Continue reading Versant Planning New Strategies for MS NOW and Fandango

Comcast NBCUniversal continues to lay the groundwork to spin most of its cable television assets off into a new publicly traded entity called Versant, announcing Monday that MSNBC will by year’s end be rebranded as MS NOW — short for “My Source for News Opinion and the World.” The channel’s new logo will no longer include the iconic Peacock, which remains part of the parent company’s NBC branding. The plans were shared in an internal memo from Mark Lazarus, the NBCUniversal Media Group chairman who has been chosen to run Versant as founding CEO. Continue reading MSNBC to Become MS NOW as Part of Versant Cable Spinoff