Two weeks after its global rebranding of GroupM to WPP Media, the bespoke London-based marketing behemoth is launching Open Intelligence, an “AI identity solution” that WPP says will better target viewers with privacy-conscious solutions that more effectively message on behalf of its clients. Built around what WPP calls “the industry’s first Large Marketing Model,” Open Intelligence is “trained on the world’s largest and most diverse set of audience, behavioral, and event data,” culled from WPP’s decentralized partnership network. “Our model learns continuously from trillions of signals across more than 350 partners in over 75 markets,” the company claims. Continue reading WPP Media Launches Industry’s First Large Marketing Model

OpenAI announced its newest model, GPT-4o, can now be customized. The company said that the ability to fine-tune the multimodal GPT-4o has been “one of the most requested features from developers.” Customization can move the model toward more specific structure and tone of responses or allow it to follow specific instruction sets geared toward individual use cases. Developers can now implement custom datasets, aiming for better performance at a lower cost. The ChatGPT maker is rolling out the welcome mat by offering 1 million training tokens per day “for free for every organization” through September 23. Continue reading OpenAI Pushes GPT-4o Customization with Free Token Offer