Roku is partnering with Adobe to integrate its Roku Data Cloud with Adobe Real-Time Customer Data Platform (CDP) for a new real-time advertising data platform. The idea is to allow advertisers to access more in-depth insights that can potentially be used to launch “more personalized and performant advertising” while prioritizing privacy, according to Roku. “This integration will unlock the opportunity for traditional performance marketers — like search and social buyers — to plan, activate, and measure campaigns on Roku,” said Miles Fisher, the streamer’s senior director of strategic advertising partnerships. Continue reading Roku Teams Up with Adobe on a Real-Time Ad Data Platform

LG has partnered with AI startup Zenapse and will leverage its proprietary large emotion model (LEM) to power advertising that reflects viewers’ moods and emotions. Building on Zenapse’s “emotional AI and psychographic targeting,” the companies say they will “redefine viewer engagement, personalization, and campaign performance” by applying the technology to LG Ad Solutions’ advanced connected TV platform. As part of the multi-year deal, Zenapse and LG Innovation Labs will work to develop new CTV ad products that integrate emotional intelligence to deliver “more meaningful and measurable brand experiences across 200 million LG smart TVs globally.” Continue reading LG and Zenapse Partner on Emotionally Intelligent Advertising