Meta Platforms has updated its Facebook recommendation algorithm to boost Reels use, adding a topic search filter as well as prioritizing same-day content, with a 50 percent increase in pushing Reels videos posted within 24-hours of user scrolls. In July, Meta said time spent watching videos on Facebook in the United States had expanded more than 20 percent year-over-year, and the company wants to continue boosting that number. Taking a page from the TikTok playbook, Facebook is adding topic search links to Reels displays to help users find material of interest. Facebook is also trying to accommodate user pushback against AI slop by urging use of a “Not Interested” button. Continue reading Meta Updates Recommendation Algorithm for Facebook Reels