OpenAI is live with a retail companion it calls “shopping research” that helps consumers find viable purchase options based on detailed requirement parameters. Trained on a version of GPT‑5 mini, it can query on a virtually unlimited list of discovery constraints, sourcing only from “reliable retailers.” “Results are organic and based on publicly available retail sites,” OpenAI says, indicating there are no advertiser-boosted entries — not yet, anyway. Available on iOS, Android and the Web for logged-in ChatGPT users on the Free, Go, Plus, and Pro plans, OpenAI is making nearly unlimited usage available to all plans through the holidays. Continue reading OpenAI Continues Push into Retail with ‘Shopping Research’

OpenAI’s ChatGPT is expanding its functionality to include in-app shopping. The new feature, called Instant Checkout, is powered by the Agentic Commerce Protocol developed by OpenAI and Stripe. ChatGPT Plus, Pro, and Free users in the U.S. can now buy products conversationally, starting with domestic Etsy sellers. Shopify’s merchants will be added soon, with plans to ramp up to “more than a million” of the e-commerce platform’s clients, including Glossier, Spanx and Vuori. The move lays the groundwork for OpenAI’s segue to agentic shopping. Instant Checkout currently supports only single-item purchases, with multi-item carts coming soon, according to OpenAI. Continue reading OpenAI ‘Instant Checkout’ Adds In-App Shopping to ChatGPT