Meta Platforms is expanding AI support for WhatsApp, adding voice calling to customers for enterprise accounts, a feature that’s been available to small businesses for years. “In the coming weeks, larger businesses using the WhatsApp Business Platform will be able to receive a call from a customer when they want to talk to someone live or call a customer directly” on request. Meta announced in Miami at its fourth annual Conversations business messaging conference, saying the move “paves the way for AI-enabled voice support in the future.” The company also added WhatsApp to centralized marketing across Facebook and Instagram. Continue reading Meta Is Increasing WhatsApp Ad Capabilities and AI Support

In an effort to be more brand and creator friendly, TikTok is launching a broadcast channel feature called Bulletin Boards that shares in-app message updates. Essentially serving as one-to-many DM chats that fans can follow, Bulletin Boards can include text, images and video, with text limited to 1,000 characters and 20 bulletins daily. While fans can react by posting emoji to Bulletin Board posts, they cannot otherwise reply. The move comes as TikTok seeks to expand its brand toolkit, even updating its Symphony advertising suite to allow brands to create content that mimics material posted by influencers. Continue reading TikTok Offers Bulletin Boards for Direct-to-Many Broadcasts

Meta Platforms has announced new generative AI features developed for marketers that produce video advertisements. Announced as part of Meta’s Advantage+ ad suite, marketers can now use up to 20 product stills to create multi-scene video ads with music and text overlay. The company has also added generative AI voices and virtual try-ons to its Advantage+ marketer toolkit. The upgrades were announced at the Cannes Lions International Festival of Creativity, where the topic of Meta using AI not only to create ads but to algorithmically serve them to target audiences was a topic of conversation. Continue reading Meta Unveils New AI Advertising Tools as Part of Advantage+

Meta Platforms is opening its WhatsApp messaging service to advertising. The company revealed that three ad modules will roll out gradually. The ads will be positioned under WhatsApp’s Updates tab, a section discreet from WhatsApp’s users’ message inboxes and private chats. The Updates tab is also the entry point to WhatsApp’s Status feature, which lets users share photos, videos and text that disappear after 24 hours, similar to Instagram Stories. Meta says the Updates tab gets 1.5 billion visitors per day. The company is also seeking to monetize WhatsApp’s Channels feature by offering paid subscriptions and promoted Channels. Continue reading Meta Platforms Is Gradually Bringing Advertising to WhatsApp

Snapchat has introduced new editing tools designed to make it easier for creators to produce and share content on its platform. Capabilities of the new “Timeline Editor” include generating videos from saved Memories and viewing video content in a chronological way, making it simpler to move and rearrange clips. The “Create a Video” feature provides templates that let users select Memories vids, pick a song from the Snapchat Sounds library and generate a custom video compilation. The ability to auto-save public Stories to profiles has been added as Snapchat seeks to build-out creator tools to compete with Instagram and TikTok. Continue reading Snapchat Expands Its Video Editing Tools and Adds Analytics

Meta is launching a generative AI video editing tool, available in the Meta AI app, via the Meta.AI website and in the Edits app for Facebook and Instagram. Users are now able to transform 10 seconds of video using preset AI prompts that can change an outfit, location, style and more. The company says the feature is “inspired by” its Movie Gen models and promises it is the “first step toward our goal of bringing you AI video generation and editing across our apps and products,” with Meta AI video editing able to handle individualized text prompts later this year. The free tool is now available in the U.S. and about a dozen countries around the world. Continue reading Meta Rolls Out AI Video Editor Available via App and the Web

YouTube has loosened its rules regarding content moderation, instructing its moderators to prioritize “freedom of expression” over perceived risks of harm in assessing what to take down for the popular video platform. Although the move hasn’t been widely publicized, it was gleaned through leaks of moderator training material that made its way to the media. YouTube becomes the latest in a string of social platforms that have relaxed content moderation standards. Unlike Elon Musk’s X (formerly Twitter) and Facebook and Instagram owner Meta, YouTube and its parent Google have refrained from public comment on the move. Continue reading YouTube Latest Social Platform to Loosen Content Moderation

YouTube is integrating Google Lens, allowing viewers to search elements of what they see while watching YouTube Shorts. The visual search enhancement aims to provide more ways to unearth information and discover content in an interactive, intuitive way. YouTube provides an example involving a Short filmed on location that features landmarks a viewer may be interested in visiting. In this example, users could ask Google Lens for related information to learn the name of the destination and helpful details regarding its culture and history, results that would appear over the video content as a visual overlay. YouTube began rolling out the Lens feature in beta to all viewers last week. Continue reading YouTube Shorts Powers New Visual Search with Google Lens

TikTok AI Alive is a new image-to-video feature that can add sequential expression to selfies and add progressive hues to sunsets. Accessible through the platform’s Story Camera, AI Alive uses intelligent editing tools that give anyone, regardless of experience, “the ability to transform static images into captivating, short-form videos enhanced with movement, atmospheric and creative effects.” TikTok says it is prioritizing safety and transparency by adding a label to AI Alive stories, which will also have C2PA metadata embedded, traveling with the content even when it’s downloaded and shared elsewhere. Continue reading TikTok Offering ‘AI Alive’ Image-to-Video Generator in Stories

Meta Platforms revenue for Q1 was $42.3 billion, up 16 percent year-over-year and besting Wall Street estimates of $41.3 billion. Profits were up 35 percent to $16.6 billion, hurtling past analyst estimates of $13.6 billion. Advertising, up nearly 15 percent for the quarter compared to last year, comfortably passed $41 billion, driving the revenue performance. Meta began Q2 by launching its anticipated standalone Meta AI app. Built with natively multimodal Llama 4 models, the company is positioning the Meta AI app as “a personal AI designed around voice conversations,” according to CEO Mark Zuckerberg. Continue reading Meta Touts 35 Percent Q1 Profit Jump, ‘Personalized’ AI App

Alphabet revenue was $90.2 billion in Q1, a 12 percent increase year-over-year that reflects “robust momentum” across Google Search and YouTube ads and Google Cloud, each delivering double-digit growth rates. Google Cloud was up 28 percent to $12.3 billion in divisions including AI infrastructure and generative AI solutions. Net profit surged 46 percent to $34.5 billion while operating income grew 20 percent to $30.6 billion. Google and Alphabet CEO Sundar Pichai said the quarter was “super exciting” due to breakthroughs in performance by Gemini 2.5, calling it “our most intelligent AI” and a strong foundation “for future innovation.” Continue reading Alphabet Profit Is Up 46 Percent, Driven by AI and Advertising

After testing advertising in select markets, Meta Platforms is now offering ads on Instagram’s Threads globally to all eligible advertisers, providing access to the more than 320 million monthly active users the social platform has accrued since launching in July 2023. The Threads feed ad placement will be set on by default for new campaigns using either Advantage+ or Manual Placements unless an advertiser toggles to opt out. Global Threads advertisers will also have access to the platform’s inventory filter, which provides increased control over the distribution of ads. Continue reading Meta Opens Threads Advertising Globally to Eligible Accounts

Instagram has released a standalone video editing tool called Edits that is being described as a full-fledged suite that also has camera capabilities. The resulting content can be released on any social platform, not just those from Meta Platforms, though an Instagram account is required to access Edits. Available worldwide for iOS and Android, Edits is positioned as a way for social videographers to level-up their Instagram or Facebook Reels, but also as a tool for professionals who want a simple mobile solution for short-form videos. Edits also offers analytics so creators can see how their work is performing. Continue reading Instagram ‘Edits’ Video App Is Released for iOS and Android

Instagram is using AI to find teens who have falsified their age and is reclassifying them into “Teen Accounts” settings. The Meta social platform is reaching out to parents to tell them about “the importance of their teens providing the correct ages online, and tips to check and confirm their teens’ ages together,” but letting them know they “don’t have to go it alone — we’re using AI to help.” Instagram launched Teen Accounts last year as a way to enroll users and provide built-in protections. Those under 16 need a parent or guardian’s permission to change the setting. The safeguards are on by default for young users, limiting who can make contact and filtering viewable content. Continue reading Instagram Taps AI to Identify Young Users for Teen Accounts

Meta Platforms has introduced a new Instagram Reels feature called Blend that lets users customize a video feed for themselves and friends. The invite-only Blends can be built for a single friend or within a group chat. Once created, the feed is refreshed each day with new content, with all members able to add material. The idea is to let friends explore and discover content together while adding a new interactive element that harkens back to social media’s roots, cutting through the recent trend of viral influencer content and ads. Earlier this year it was reported that the new feature was being developed. Continue reading Meta Brings ‘Blend’ Custom Video Feed Feature to Instagram