Meta Platforms shares fell by more than 7 percent despite record revenue of $51.2 billion in an adverse reaction to accelerated AI spending. Sales were up 26 percent year-over-year, but net income of $2.7 billion was far below analysts’ expectations. The company attributed the net income miss to accounting changes resulting from the One Big Beautiful Bill Act even as it advised analysts of “aggressive” capital expenditure increases to come. Meta’s 2025 capital expenditure forecast grew from the existing estimate of $66 billion to $72 billion. Most of that will be spent on data centers and researchers, Meta said, indicating 2026 capex would be “notably larger” and could reach as high as $100 billion. Continue reading Meta Reports Sales Increase, Record Revenue of $51.2 Billion

Meta Platforms is adding new safety features to provide parents more control as to how children — most pointedly teens — interact with AI chatbots and characters. The move follows the September launch of an FTC investigation of Meta and five other companies on the potentially harmful effects of their AI on children and teens. Meta’s new guardrails will allow parents to turn off one-on-one chats with AI characters completely or just block specific characters. They’ll also be able to glean insight into topics their underage household members are discussing with AI, including Meta’s own AI assistant. Continue reading Meta Bolsters Parental Controls for AI in Wake of FTC Inquiry

Meta Platforms has updated its Facebook recommendation algorithm to boost Reels use, adding a topic search filter as well as prioritizing same-day content, with a 50 percent increase in pushing Reels videos posted within 24-hours of user scrolls. In July, Meta said time spent watching videos on Facebook in the United States had expanded more than 20 percent year-over-year, and the company wants to continue boosting that number. Taking a page from the TikTok playbook, Facebook is adding topic search links to Reels displays to help users find material of interest. Facebook is also trying to accommodate user pushback against AI slop by urging use of a “Not Interested” button. Continue reading Meta Updates Recommendation Algorithm for Facebook Reels

Meta Platforms is launching new AI features including Business AI, a new sales concierge service that aims to guide customers “from discovery to purchase” with AI-powered messaging agents appearing on Meta ads, threads and your company’s website. Meta is launching the Meta AI business assistant, an AI chat experience that will help optimize campaign targeting and resolve account issues, via Ads Manager and Business Support Home. There are also new generative video tools and expanded access to Meta’s creator discovery APIs to matchmake businesses with influencers and other grassroots partners. The news was shared as marketers convene for Advertising Week New York. Continue reading Meta Boosts AI Ad Tools: Adds Brand Chatbots, Creator APIs

Adobe is bringing a free “pro quality” version of Premiere to iPhone, so YouTubers, filmmakers, music video editors, commercial producers and other creators can edit video on the fly. While tools like ByteDance’s CapCut and Meta’s Edits have become popular for mobile, Adobe’s move marks a major productivity step for those aspiring to more than social video, particularly through integration with the entire Adobe tools ecosystem. The Adobe Premiere mobile app features what Adobe promises are “studio-quality audio enhancements, perfectly timed AI sound effects, precision editing on a multi-track timeline, AI content generation and more.” Continue reading Adobe’s Pro Quality Premiere Video Editor Is Free for iPhones

Meta Platforms is rolling out Vibes, a short-form AI video generator now in early preview. Using Meta AI, Vibes allows the visually adventurous to create videos from their own ideas or remix existing ones by adding music or changing the style to make it your own. Vibes has its own feed featuring “a range of AI-generated videos from creators and communities.” As you use it, “the feed will become more personalized over time,” according to Meta. Vibes videos can also be cross-posted to Instagram and Facebook Stories and Reels or shared with friends via DM. Vibes is available on the Meta AI app and the Web at Meta.ai. Continue reading Meta Previews Its Vibes AI Video Generator for Social Sharing

Instagram has hit 3 billion monthly users, parent Meta Platforms announced this week, an increase of one billion since the company last disclosed figures in October 2022. Meta’s other social platforms, Facebook and WhatsApp, both crossed the 3 billion mark earlier this year. The milestone coincides with a redesign of the Instagram app’s homepage putting more emphasis on Reels short-form videos and private messaging that have largely driven the platform’s growth. Meta has begun testing a version of the app in India that opens directly into Reels instead of a traditional feed. Continue reading Instagram Touts 3 Billion Global Users, Redesigns Homepage

New York State Attorney General Letitia James has released proposed rules that would restrict minors from exposure to addictive features on social media pursuant to the Stop Addictive Feeds Exploitation (SAFE) for Kids Act, signed into state law last year to “protect the mental health of children.” The law, which is expected to take effect sometime next year, requires social media companies that supply addictive content to use an age verification system with results “certified by a verified third-party.” Absent parental consent, platform operators must restrict users under 18 from receiving addictive or algorithmically personalized feeds and nighttime notifications. Continue reading SAFE for Kids Act: NY State Attorney Opens Comment Period

Meta Platforms has unveiled new advertising options at its annual Brand Building Summit, touting in-stream opportunities for Reels and carousel ads for Threads, which now has 400 million monthly active users. To make it easier for brands to leverage that user base, Meta has enabled the creation of a Threads profile using an Instagram account. Additionally, existing Facebook or Instagram posts can now be used to create a Threads ad in Ads Manager. Meta also says that as of November, qualified advertisers will be able to use Ads Manager to tap into Reels trending content on a self-serve basis. Continue reading Meta Rolls Out New Advertising Options for Reels and Threads

As ByteDance approaches the latest U.S. deadline to sell TikTok or face being banned here, it continues to add new features, with barely a ripple of news concerning a sale. The legislation that contained the sales clause became law in April 2024. The most recent of several extensions was issued in June, pushing the deadline to September 17. In July Reuters reported a deal was “close,” with TikTok building a new U.S. version of its app ahead of a planned sale “to a group of investors.” Now the platform is adding voice notes to DMs and image uploads in chats. Up to nine images or video clips can be added to individual or group chats. Continue reading TikTok Adds Voice Notes for DMs and Image Uploads in Chats

Meta Platforms has agreed to a six-year deal with Google Cloud valued at $10 billion as part of its push into artificial intelligence. Use of Google Cloud data centers are expected to help the social media giant bring leading-edge AI tools to market more quickly. This is the first agreement between Google Cloud and Meta, which continues to work with the number one and two global cloud providers by market share, Amazon Web Services (30 percent) and Microsoft Azure (20 percent). Third-place Google has been aggressively pursuing big cloud contracts as it seeks to grow its 13 percent share. Continue reading Meta Secures $10 Billion Deal with Google Cloud for AI Efforts

Instagram has started to let creators link multiple Reels, effectively creating their own “series.” The new capability, which TikTok already offers, makes it more convenient for viewers to discover and follow related content. The new “Link a Reel” feature lets creators sequentially either link generally related content or connect specific, sequentially related material, as in Part 2, Part 3, etc. Meta Platforms has also added a free AI-powered voice translation feature. Now available globally on Facebook and Instagram, it automatically dubs and lip syncs Reels into other languages using the sound and tone of the creator’s own voice. Continue reading Meta Updates Features for Reels on Facebook and Instagram

Meta Platforms has released an update for its Brand Rights Protection tools, which help businesses find and report misuse of their brand across advertising and user-generated content posted on popular social platforms Facebook and Instagram. Simultaneously, the company is expanding scam ad reporting to all Brand Rights Protection accounts, enabling businesses to report suspected scam ads at scale, and rolling out a simplified takedown request protocol to save brands time. The new features “include some of the most requested” tools by businesses who rely on these brand safety suites. Continue reading Meta Expands Brand Rights Protection on Its Social Platforms

YouTube is testing a new collaboration feature that allows creators to link other users’ content to their videos, enabling recommendations to followers of each account as a means of driving visibility and engagement. Creators can tag collaborators, who must approve before their name and audience reach is added to the clip. In addition to a collective graphic, a designation along the lines of “and three more” appears next to the name of the host account holder. When clicked, the “more” opens to display the hot-linked channels that are collaborating. Instagram and TikTok already have similar features in place. Continue reading YouTube Collaboration Tool Helps Creators Expand Audience

Meta Platform reported another strong quarter, with profit up 36 percent to $18 billion on revenue of $47.5 billion, a 22 percent increase. Justifying to investors why the company spent billions restructuring AI operations as part of the new AI Superintelligence Lab and recruiting talent to run it, company CEO Mark Zuckerberg emphasized his desire “to build personal superintelligence for everyone in the world.” Zuckerberg said he believes AI superintelligence “has the potential to begin an exciting new era of individual empowerment.” Meta plans to more than double spending to build AI infrastructure, including server-filled data centers, and initiatives supporting model training and cloud computing. Continue reading Meta Profit Is Up 36 Percent, Fueling Superintelligence Race