NextGen broadcast TV, also known as ATSC 3.0, is progressing more rapidly than predicted, with coverage in more than 40 markets that account for approximately 45 percent of the nation’s population, with a summer household target of 75 percent reach, according to Pearl TV, a coalition of U.S. broadcasters fueling the advance. The debut at CES 2022 by Chinese manufacturer Hisense of its first ATSC 3.0 TV sets — joining LG, Sony and Samsung — was well-received, as were showcases for ATSC 3.0 automotive broadcasts and fabless semiconductor firm MediaTek’s steps to hasten market delivery times for new ATSC 3.0 TV sets. Continue reading CES: Hisense Debuts NextGen Sets, Cars Plan for ATSC 3.0