The Federal Trade Commission has opened an investigation into Big Tech’s artificial intelligence arms race. Specifically, the agency has ordered five companies to provide information under what it calls a “6(b) inquiry,” targeting Amazon and Google’s strategic alliance with Anthropic, and Microsoft’s investment in OpenAI. The scrutiny aims “to build a better internal understanding of these relationships and their impact on the competitive landscape.” In other words, the government does not want another free for all, along the lines of social media’s growth, which saw big players acquire startups competing in the space. Continue reading FTC Is Investigating AI Investments by Major Tech Companies

The National Science Foundation (NSF) is launching a pilot program to create the National Artificial Intelligence Research Resource (NAIRR), a shared U.S. AI research infrastructure. The move fulfills part of President Biden’s October executive order on the responsible development of artificial intelligence. Ten other federal agencies have joined the NSF in launching the program, while tech giants Microsoft, Nvidia and Google have already pledged their support, along with more than 20 other private organizations across the industry, academic and non-profit sectors. The idea is to create shared access to information and things like cloud computing resources. Continue reading Big Tech Onboard to Advance President Biden’s NSF AI Pilot

Google has come up with a new approach to high resolution AI video generation with Lumiere. While most GenAI video models output individual high resolution frames at various points in the sequence (called “distant keyframes”), fill in the missing frames with low-res images to create motion (known as “temporal super-resolution,” or TSR), then up-res that connective tissue (“spatial super-resolution,” or SSR) of non-overlapping frames, Lumiere takes what Google calls a “Space-Time U-Net architecture,” which processes all frames at once, “without a cascade of TSR models, allowing us to learn globally coherent motion.” Continue reading Google Takes New Approach to Create Video with Lumiere AI

Google’s multimodal Gemini large language model will offer chat capabilities that help advertisers build and scale Search campaigns within the Google Ads platform using natural language prompts. “We’ve been actively testing Gemini to further enhance our ads solutions, and, we’re pleased to share that Gemini is now powering the conversational experience,” Google said, explaining the functionality is now available in beta to English language advertisers in the U.S., UK and will be rolling out globally to all English language advertisers over the next few weeks, with additional languages offered in the months ahead. Continue reading Conversational Chatbot Optimizes Google Ads, Search Results

Google and Samsung have joined forces to make file sharing between Android devices easier and quicker. The companies have unified Google’s Nearby Share and Samsung’s Quick Share, “bringing the best of our sharing solutions together into a singular cross-Android solution under the Quick Share name,” and introducing the new utility across the entire Android ecosystem. “We’ve integrated the experiences and created the best default, built-in option for peer-to-peer content sharing across all types of devices in the Android and Chromebook ecosystems,” Google said at CES 2024 in Las Vegas. Continue reading CES: Google and Samsung Simplify File Sharing with Android

In a CES 2024 keynote address, Walmart President and CEO Doug McMillon and other key execs from the company offered a look at how the retail giant is putting technologies like drones and augmented reality (AR) as well as generative AI and other artificial intelligence tools to improve the customer shopping experience. Walmart unveiled new products, including a pair of AI-powered platforms for managing search for replenishment of products. In addition, a new AR social commerce platform, now in beta, called “Shop with Friends” was also highlighted. Continue reading CES: Walmart Introduces AI Reorders and ‘Shop with Friends’

A CES session on government AI policy featured an address by Assistant Secretary of Commerce for Communications and Information Alan Davidson (who is also administrator of the National Telecommunications and Information Administration), followed by a discussion of government activities, and finally industry perspective from execs at Google, Microsoft and Xperi. Davidson studied at MIT under nuclear scientist Professor Philip Morrison, who spent the first part of his career developing the atomic bomb and the second half trying to stop its use. That lesson was not lost on Davidson. At NTIA they are working to ensure “that new technologies are developed and deployed in the service of people and in the service of human progress.” Continue reading CES: Panelists Weigh Need for Safe AI That Serves the Public

Amazon is rolling out Matter Casting, which lets customers cast directly from supported streaming apps on iOS and Android to Fire TV and Echo Show 15 devices. Viewers can begin watching a movie or browse for a Prime Video show on their phone, then cast it to a compatible Fire TV or Echo Show screen. Amazon called the CES announcement “an industry-first demonstration of implementing Matter Casting,” referring to the open-source Matter standard protocol for connectivity between smart home and IoT devices. Amazon is a founding member and active contributor to the Matter standard. Continue reading CES: Amazon Offers Casting from Prime Video App to Devices

CTA Senior Manager of Government Affairs John Mitchell led a discussion at CES on the use of blockchain as the basis of a new economic ecosystem. Coinbase Head of U.S. Policy Kara Calvert, FinClusive CEO Amit Sharma, and Paradigm Policy Director Justin Slaughter expressed enthusiasm about the potential for financial inclusion and digital identity as well as frustration over U.S. legislators’ approach to regulation. “Here, blockchain is positioned as a problem to address, not an opportunity to be seized,” suggested Slaughter. Meanwhile, they note, Switzerland, China and other countries are taking the lead. Continue reading CES: Leaders Urge Regulation to Unleash Blockchain’s Power

Lindsey Slaby of brand strategy consultancy Sunday Dinner opened a CES panel discussion on storytelling by noting Google’s phase-out of third-party cookies in 2024. Sophie Bambuck, CMO of outdoor performance clothing and gear company The North Face, admitted that she’s “a little scared.” “But it’s getting me excited about what this means for creative work,” she added. “What this most likely means is that we’re going to have to go back to basics to find ways of engaging so people will want to connect to your brand.” Panelists told tales of innovative ways they related organic stories to connect with customers. Continue reading CES: Crafting Effective Brand Stories in Today’s Marketplace

Audiences are migrating from broadcasting to streaming, and Google just announced its decision to phase out third-party cookies. What’s a marketer to do? At CES, Disney, Pfizer and GroupM marketers discussed how they plan to evolve in a changing landscape. The Walt Disney Company’s Lisa Valentino emphasized the need for interoperability of data across platforms, with the consumer at the center. GroupM debuted its Ad Innovation Accelerator to “strategize and create scalable ad formats that are designed to be ubiquitous across ad-supported streaming environments.” Partners include BrightLine, Disney, KERV, NBCUniversal, Roku, Telly and YouTube. Continue reading CES: Marketers Shift Tactics in Streaming, Post-Cookie World

Impact and opportunity surfaced as the dominant theme of a full day of Digital Hollywood sessions devoted to artificial intelligence at CES 2024. We are in a period of disruption similar to the early 90s when the Internet went mainstream, said Forbes columnist Charlie Fink, moderating a panel of industry leaders from CAA, Paramount, HTC, Nvidia and Google. Yet despite the transformation already underway, panelists agreed that this is neither the first nor last technology to shift the status quo, more the latest example of inevitable change and adjustment. The current conversations around AI at CES are a refreshing departure after a few years of evolutionary, not revolutionary tech confabs. Continue reading CES: Digital Hollywood Session Explores AI at Inflection Point

Qualcomm’s Snapdragon XR2+ Gen 2 chip for extended reality platforms is designed to allow those who incorporate it into their gear to give Apple’s ambitious and technologically advanced Vision Pro headset a run for its money. Qualcomm says as part of the second gen Plus launch announcement that Samsung and Google have committed to using its new chip to power gen two XR experiences. Among the noteworthy XR2+ features is its single-chip architecture for 4.3K spatial computing at 90 frames per second. It supports 4.3K per eye resolution and 12 or more concurrent cameras to VR and mixed reality experiences. Continue reading CES: Qualcomm Chip Enables Faster Mixed Reality Features

Intel has teamed with Florida-based investment firm DigitalBridge to launch Articul8, an independent company catering to the GenAI software needs of enterprise customers by offering secure, vertically-optimized full-stack solutions. Intel says the GenAI system can read text and images. It was reportedly developed by Intel to meet the security needs of Boston Consulting Group to run in its data centers, and later scaled for general enterprise use. Articul8 aims to keep customer data, training and inference “within the enterprise security perimeter,” Intel notes, adding that customers can choose between cloud, on-premise or hybrid deployment. Continue reading Intel, DigitalBridge Launch GenAI Software Firm for Enterprise

LG Electronics will showcase its latest television technologies at CES in Las Vegas next week, including its 2024 lineup of QNED and QNED Mini LED TVs with models up to 98 inches, and the company’s top-line M4 and G4 OLED TVs (more on those sets in tomorrow’s ETCentric). LG says the advanced graphics capabilities of faster AI processing will provide viewers with a brighter picture, smoother motion and superior, vibrant colors. The company also announced an upcoming soundbar lineup, featuring premium surround-sound devices specifically designed for its new OLED and QNED TVs for what LG describes as an “elevated home cinema experience.” Continue reading LG Plans to Demo Its New OLED and QNED TV Tech at CES