Roblox is working with Google to scale-up advertising, adding the search giant’s immersive ads and allowing users to opt-in to watch full-screen spots of up to 30-seconds to earn in-game perks. The program, known as Rewarded Video, was announced at the IAB PlayFronts where Roblox also touted new partnerships with measurement and brand lift firms including Nielsen, Kantar, IAS, Cint and DoubleVerify “to enable brands to better understand the impact of their investment.” Rewarded Video will be implemented by Google Ad Manager, which offers its own metrics. Gamers will be able to accrue benefits including virtual currency and power-ups. Continue reading Roblox Teams with Google Offering Immersive Ads in Games

Just prior to the start of the weekend, Elon Musk announced that his artificial intelligence company xAI is acquiring his social media platform X (formerly Twitter) “in an all-stock transaction,” valuing xAI at $80 billion and X at $33 billion ($45 billion less $12 billion in debt). The merger has the potential to create a powerful GenAI-powered content platform. The billionaire purchased Twitter in late 2022 for $44 billion, following months of legal skirmishes. According to Musk, X currently touts more than 600 million active users, while “xAI has rapidly become one of the leading AI labs in the world, building models and data centers at unprecedented speed and scale.” Continue reading Elon Musk Announces xAI Corporation Will Purchase X Social

China’s Ant Group is using local semiconductors to train AI at a cost that is 20 percent less than companies typically spend, according to reports. Ant used domestic chips — from companies including Alibaba, an investor in Ant, and Huawei — to launch a unique Mixture of Experts (MoE) training approach that produced results commensurate to training with Nvidia H800 chips. Ant is the latest Chinese company to focus on low cost training, joining a competition triggered by DeepSeek, which in January announced it could build AI comparable to the models released by U.S. companies like OpenAI, Anthropic and Google for billions less. Continue reading Ant Group Stacks Chips to Reduce Development Costs for AI

Utah has become the first state to make app stores responsible for verifying users’ ages. The Utah App Store Accountability Act shifts the burden of proving one’s age from social platforms like Snapchat, Instagram and X to digital storefronts, namely Google Play and Apple’s App Store. Those who create accounts in the state will have to prove they’re over 18 or, if underage, link their account to a parent or guardian’s. Utah Governor Spencer Cox signed the bill into law on Wednesday and it begins taking effect May 7. Google opposed the legislation and lobbied the governor to veto it. Meta, X and Snap applauded the measure and are encouraging other states to follow suit. Continue reading Utah Law Is First in Nation Making App Stores Verify User Age

Google has released what it calls its most intelligent AI model yet, Gemini 2.5. The first 2.5 model release, an experimental version of Gemini 2.5 Pro, is a next-gen reasoning model that Google says outperformed OpenAI o3-mini and Claude 3.7 Sonnet from Anthropic on common benchmarks “by meaningful margins.” Gemini 2.5 models “are thinking models, capable of reasoning through their thoughts before responding, resulting in enhanced performance and improved accuracy,” according to Google. The new model comes just three months after Google released Gemini 2.0 with reasoning and agentic capabilities. Continue reading Google Debuts Next-Gen Reasoning Models with Gemini 2.5

The Entertainment Software Association is rolling out the Accessible Games Initiative, a cross-industry reference resource that provides information about accessibility features in video games. The effort launches with a set of 24 “tags” advising of the features. The ESA announced the effort at the Game Developers Conference with representatives from five founding member companies: Electronic Arts, Google, Microsoft, Nintendo and Ubisoft. The goal is to have participating companies include the tags with their game product info in digital storefronts, on product pages and elsewhere to help provide players, parents and teachers details about accessibility features. Continue reading ESA Initiative Provides Accessibility Transparency for Games

Google has added a Canvas feature to its Gemini AI chatbot that provides users with a real-time collaborative space where writing and coding projects can be refined and other ideas iterated and shared. “Canvas is designed for seamless collaboration with Gemini,” according to Gemini Product Director Dave Citron, who notes that Canvas makes it “an even more effective collaborator” in helping bring ideas to life. The move marks a trend whereby AI companies are trying to turn chatbot platforms into turnkey productivity suites. Google is launching a limited release of Gemini Live Video in addition to bringing its Audio Overview feature of NotebookLM to Gemini. Continue reading Canvas and Live Video Add Productivity Features to Gemini AI

Anthropic’s Claude can now search the Internet in real time, allowing it to provide timely and relevant responses that are also more accurate than what the chatbot previously offered, according to the company. Claude incorporates direct citations for its Web-retrieved material, so users can fact-check its sources. “Instead of finding search results yourself, Claude processes and delivers relevant sources in a conversational format.” While this is not exactly groundbreaking — ChatGPT, Grok 3, Copilot, Perplexity and Gemini all have real-time Web retrieval and most include citations — Claude takes a slightly different approach. Continue reading Real-Time Web Access Informs Claude 3.7 Sonnet Responses

Chat interfaces powered by generative AI are impacting online shopping, according to an Adobe Analytics study that found that AI-influenced visits to U.S. retail website increased by 1,200 percent from July 2024 to February 2025. Adobe says this “significant surge” demonstrates an emerging retail AI economy. GenAI chat interfaces are “becoming a helpful assistant for compiling research before making a purchase,” influencing how consumers behave online, according to Adobe. While paid search and email continue to be the dominant traffic drivers, the past year’s growth in AI-aided shopping signals a shift. Continue reading Adobe Analytics: AI-Powered Online Shopping Surges in U.S.

Google has acquired Wiz, a multi-cloud security firm that will remain cloud-agnostic under its new ownership. In fact, the ability to expand its customer base to companies that use competing cloud services like AWS or Azure was a key incentive for Google to buy the five-year-old startup, whose mandate is “to help every organization secure everything they build and run in the cloud — any cloud.” Google agreed to pay $32 billion for the New York-based firm, which had annual revenue of $700 million last year and was on track to increase that to $1 billion in 2025. Wiz, which had been considering an IPO, was most recently valued at $12 billion. Continue reading Google Agrees to Buy Cybersecurity Startup Wiz for $32 Billion

TikTok has rolled out a Security Checkup tool designed to help users secure their accounts. Security settings can now be reviewed and updated from a single screen, similar to security dashboards used by Google and Instagram. A step-by-step guide to the new feature encourages users to make their accounts safer by enabling more security features. The social media platform owned by China-based ByteDance is in the final days of a 75-day extension allowing it to continue U.S. operations after Congress deemed it a national security threat and enacted legislation requiring it to be sold or banned by January 15. Continue reading TikTok Adds Security Checkup to Help Users Secure Accounts

Google is expanding its AI presence in the UK market, hosting a splashy launch event there for Agentspace. Google in December launched Agentspace, an AI agent hub that makes it easy for enterprises to build, manage and deploy custom agents using Gemini. The gathering was hosted by Google DeepMind CEO Demis Hassabis, and Google Cloud CEO Thomas Kurian and included participation by local customers BT Group and advertising powerhouse WPP. Google invited UK businesses to store cloud data locally using its $1 billion data center, opening there this year. The company also promoted its new Chirp 3 audio generator, which offers HD voice synthesis. Continue reading Google Launches Agentspace in the UK and Promotes Chirp 3

Apple’s iOS 18 update added Rich Communication Services (RCS), which meant better integration with Android users, including media sharing and chat. Now the GSMA has added end-to-end encryption (E2EE), which Apple will implement to allow iPhone users to share E2EE files and messages with Android users. The new specs make RCS the first mainstream messaging service to support interoperable E2EE between different providers, according to the GSMA. Coupled with SIM-based authentication, “E2EE will provide RCS users with the highest level of privacy and security for protection” from fraud and threats, GSMA adds. Continue reading End-to-End Encryption Bridges Gap Between iOS and Android

Google has begun rolling out an updated Gemini 2.0 Flash Thinking Experimental reasoning model that is faster and supports new features like file upload. The model, which is trained to break down prompts into a series of steps for more indepth responses, will now power Google Deep Research, replacing Gemini 1.5 Pro, and broadening its access so “anyone will be able to try it across the globe in 45-plus languages,” according to Google. Previously Deep Research was only available to subscribers paying $20-per-month for Google One AI Premium. Deep Research is a sort of AI assistant that searches the web, synthesizing information. Continue reading Google Updates Gemini App, Makes It Available to All for Free

OpenAI is urging the Trump Administration to declare AI training fair use, seeking unfettered access to copyrighted material for the purpose of educating models. The company is also asking for relief from state AI rules and more permissive AI export rules in a response to President Trump’s call for a U.S. “AI Action Plan.” The deadline to submit responses to the National Science Foundation and Office of Science & Technology Policy (OSTP) request for information (RFI) regarding the plan was Saturday. Google also publicized its response, which largely echoed OpenAI’s points. Continue reading OpenAI and Google Press for Relief on Copyright, State Laws