DirecTV is leaning even further into streaming despite its current decision to ditch its “Stream” branding. As of Sunday, the DirecTV Stream landing page had disappeared, its traffic rerouted to DirecTV.com.  The emphasis is now on streaming on any device, “satellite-free and with no annual contract or hidden fees.” Choosing what to watch and how to watch it “should be simple,” which is why DirecTV says it’s now marketing under a single brand. The main messaging on the new landing page includes a build-your-own channel lineup option and streaming via DirecTV’s bespoke dongle Gemini Air. Continue reading DirecTV Leans into Streaming, Bringing It Under Main Banner

DirecTV is competing in the budget streaming service space with new Genre Packs available now via streamtv.directv.com and, in the coming months, through device partners. The three new Genre Packs — MyEntertainment, MyNews and MiEspañol — are available starting at $35 a month. They join other new streaming offerings, MyFree DirecTV and DirecTV’s MySports, released in November and January, respectively. Subscribers to any Genre Pack gain access to 100+ channels available through MyFree DirecTV. Only MySports customers can also bundle two new Mini-Packs — MyCinema for $10 a month or MySports Extra for $13 monthly. Continue reading DirecTV Invites Skinny Bundles with Streaming ‘Genre Packs’