TikTok is reporting that TikTok Shop’s U.S. sales have increased 120 percent in 2025 compared to the same period last year. However, this announcement was made as reports surfaced that TikTok owner ByteDance is disappointed that the U.S. performance of TikTok Shop is falling far short of its original tenfold growth goal to $17.5 billion in 2025. The company reportedly moved to “drastically lower that objective” prior to touting its performance this month. Meanwhile, President Trump recently extended the deadline for ByteDance to sell the U.S. operations of TikTok, pushing the cutoff to September 17. Continue reading TikTok Shop’s U.S. Sales Improve but Still Fall Short of Goals