Amazon Invests in Fable, Creator of the ‘Showrunner’ AI App
By Paula Parisi
August 1, 2025
August 1, 2025
Amazon’s Alexa Fund VC has made an investment in San Francisco-based startup Fable, which this week launched Showrunner, a generative AI model with an app that lets people create animated TV shows using text prompts. Showrunner has been in a closed alpha test involving about 10,000 users. Initially, Fable is making Showrunner available for free, but plans to eventually price it at $10-$20 monthly for credits enabling creation of TV-style content on Discord. The Showrunner-generated content will be shareable on social media sites including YouTube. Specific terms of Amazon’s investment have yet to be disclosed. Continue reading Amazon Invests in Fable, Creator of the ‘Showrunner’ AI App