Amazon has acquired a patent for what it calls “anticipatory shipping,” a method the company may use to deliver packages to customers before they’ve even purchased the products. The idea is to predict which products customers want or need and eliminate the usual wait time that occurs between hitting “buy” online and receiving the package in person. The other possible effect of anticipatory shipping, if put into place, is that it might discourage consumers from going to brick-and-mortar stores. Continue reading Amazon Intends to Read Your Mind with Anticipatory Shipping