Visa is rolling out a foundational framework for agentic commerce. Called the Trusted Agent Protocol, Visa says it enables secure communication between AI agents and merchants during every step of an agentic AI e-commerce transaction. The launch comes as AI-driven traffic to U.S. retail websites has grown by more than 4,700 percent this past year, Visa says, citing Adobe Research data. Visa is making the protocol, which was developed in concert with Cloudflare, available to others using an “open, ecosystem-wide approach” that aligns with global standards bodies including the Internet Engineering Task Force (IETF), OpenID Foundation and EMVCo. Continue reading Visa Intros Agentic Shopping Protocol as AI Shopping Surges