Instagram is testing a new way users can personalize feeds based on their own input rather than relying exclusively on algorithms. Parent company Meta Platforms is inviting select users to mark posts in Explore as “Not Interested,” and plans to soon add ways to stop seeing posts with certain words, phrases or emoji in the caption or hashtags by adjusting filter settings. The Explore tab lets users discover new content and accounts they aren’t currently following. “By tapping Not Interested, it removes the post from your feed immediately, and we’ll suggest fewer posts like it in the future,” Meta said. Continue reading Instagram Users Customize Recommendations in Latest Test

Twitter is testing a heightened presence in podcasting, offering a redesigned Spaces tab that includes a podcast option in an announcement that hints at a collaboration with Vox Media. Couched as an investment in audio creators, Twitter says the redesign includes personalized hubs (which it’s calling “Stations”) that group audio content together by specific themes such as News, Music and Sports. Integrating podcasts into Spaces, Twitter’s designated area for audio, is “a simple and intuitive way that allows listeners to simply hit play and go” and compile personal collections of live and recorded Spaces audio discussions. Continue reading Twitter Prioritizes Discovery in Its Podcast Tests with Spaces

Free streaming media service Plex is testing a new community-oriented feature called Discover Together that lets users add friends and keep tabs on their favorite programs, viewing their ratings and bookmarks. In addition to enhancing engagement by prompting online discussions, Plex hopes the crowd-sourced community data can eventually help power its recommendation engine. The idea is for Discover Together to launch with a high degree of privacy, inviting users to fill out Plex profiles with their geographic location and Plex Pass status, extending individual friend invites using a Plex username or email. The feature is currently in beta for web, iOS and Android users. Continue reading Plex Goes Social for Content Discovery, Adds Music Channels

After more than six months of negotiations, Nexstar Media Group has struck a deal with Paramount Global and Warner Bros. Discovery to acquire a 75 percent stake in The CW Network. Paramount and WBD will each continue to hold a 12.5 percent stake in The CW and will continue to provide scripted programming for it through the 2022-23 season after the deal closes, which Nexstar expects to happen in Q3. Financial terms were not disclosed, though Variety reports Nexstar is not paying cash, but rather assuming “a large chunk” of The CW’s “more than $100 million” in debt. Continue reading Nexstar Acquiring Majority Stake in The CW in Cashless Deal

Warner Bros. Discovery reported Thursday that the number of direct-to-consumer subscribers to HBO, HBO Max and Discovery+ was up 1.7 million since the close of Q1, for a total of 92.1 million subs. As part of its effort to reach a broader streaming audience, the company plans to launch a combined subscription version of HBO Max and Discovery+ in summer of 2023. CEO David Zaslav revealed that the company is also exploring a free ad-supported TV service. “We see potential,” Zaslav said of launching a discrete FAST service, one that may offer different content from what is currently available on the premium VOD platforms. Continue reading Warner Bros. Discovery Explores Adding a New FAST Service

Ticketmaster and TikTok have teamed up for an in-app event discovery feature that will let the short-form video app share live event information and direct users to Ticketmaster’s site for purchase. Influencers can now link relevant Ticketmaster events to their videos. Initially, the new feature will only be available to select creators, with plans to scale more broadly over time. Acts that have signed on to use the ticketing mini app at launch include Demi Lovato, OneRepublic, Backstreet Boys, Usher and more. WWE is also participating. The pact follows a similar agreement Ticketmaster made with Snapchat in February. Continue reading Ticketmaster Teams with TikTok on Event Discovery Feature

TikTok is at the center of yet another attention-grabbing trend: Gen Z has begun using it as a search engine, edging out Google. TikTok says a third of its billion or so global users are Gen Z, and these 10-to-25-year-olds are now using the short-form video platform for more than just entertainment and are increasingly turning to it as a source of information. Meta Platforms’ Instagram is also making a strong showing among information seekers in Gen Z — an important demographic among advertisers, as they are still forming brand loyalties and shopping habits. Continue reading Gen Z Turning to TikTok and Instagram for Search and News

Meta Platforms is adjusting Facebook’s algorithms to offer more discovery and personalization features, according to the company. Users will now automatically land on a Home tab instead of the old News Feed. A revamped Feed will emphasize videos, photos and algorithmically curated posts. While observers have been quick to label the change yet another attempt to chase TikTok’s addictive, influencer-driven feed, Meta assures users this doesn’t mean goodbye to friends and family. “You can curate a Favorites list of the friends and Pages you care about most and filter their content in this new tab,” the company says. Continue reading New Facebook and Instagram Updates Mimic TikTok’s Model

As the U.S. approaches the 2022 midterm elections, social media platforms are being criticized for dropping the ball on misinformation safeguards. Meta Platforms’ Facebook has triggered alarm over plans to scrap CrowdTangle, a relevance filter Facebook has promoted as a discovery tool. Advocacy groups have described CrowdTangle as “indispensable” to finding false information online. Meta is accused of reducing CrowdTangle support and losing interest in election security overall as it shifts focus from the real world to the metaverse. CrowdTangle is cross-platform, and used to analyze content on Twitter and Reddit, among others. Continue reading Concern Expressed Over Meta Scrapping CrowdTangle Filter

AT&T’s Q1 quarterly earnings — the last to include results for WarnerMedia, which was offloaded to Discovery in early Q2 — reported good news about HBO Max and HBO, which AT&T said ended Q1 with global subscribers totaling 76.8 million, an increase of 12.8 million year-over-year, and a 3 million subscription increase from Q4 of last year. AT&T also disclosed that WarnerMedia’s Q1 operating income fell to $1.3 billion, a 32.7 percent decline year-over-year. Diminished WarnerMedia earnings were attributed in part to “investments incurred in launching CNN+,” which new owner Discovery announced will cease operations as of April 30. Continue reading AT&T Announces Subscription Growth for HBO and HBO Max

YouTube is beginning a phased rollout for a new YouTube Shorts feature that, much like TikTok Stitches, allows users to remix videos using content created by others. The new feature will automatically opt-in videos across the platform, with IP owners able to opt-out if they don’t want their content used in remixes, the company says, explaining that it will function as a discovery feature. “Any time a Short is created from your own channel’s content, it will be attributed back to your original video with a link in the Shorts player,” notes YouTube. Continue reading Audio Remix Function Expanded to Video for YouTube Shorts

Discovery Inc., the broadcasting and film production company founded by John Hendricks in 1985, on Friday completed its $43 billion acquisition of AT&T’s subsidiary WarnerMedia, the multinational M&E conglomerate and parent of the famed Warner Bros. motion picture studio launched in 1923. The newly formed Warner Bros. Discovery includes film, television and news operations that generate roughly $50 billion in annual revenue, creating an entity valued at about $130 billion, placing it at the forefront of the world’s media empires. Continue reading WarnerMedia and Discovery Merger Alters Media Landscape

Spotify is testing a feature that lets podcast discovery platform Podz help people find new podcasts they may like. Now, Spotify is taking the algo-driven audio newsfeed for which Podz became known and turning it into a more personalized discovery experience. The big idea here is to extrapolate. Podz provided machine-curated audio samples. As part of its Spotify integration it is targeting the next level: letting users tap to read an audio transcript, review show graphics or hear more of the podcast. Spotify acquired Podz last summer for approximately $49.4 million. Continue reading Spotify Puts Podz Acquisition to Test with Discovery Feature

Discovery plans to merge Discovery+ and WarnerMedia’s HBO Max into one streaming service shortly after completing the acquisition of AT&T’s entertainment spinoff WarnerMedia. The news was shared by Discovery CFO Gunnar Wiedenfels, speaking Monday at Deutsche Bank’s 30th Annual Media, Internet & Telecom Conference. Wiedenfels said that the transition will likely take “several months” but “an interim solution” will be introduced “in the meantime.” “Building one very, very strong combined direct-to-consumer product and platform, that’s going to take a while,” he said. Continue reading HBO Max, Discovery+ Will Be Combined into a Single Service

WarnerMedia’s CNN is expected to charge $5.99 per month for its subscription-video streaming news outlet, CNN+, when it rolls out this spring. Early subscribers who sign up for CNN+ during the initial four-week promotion will pay $2.99 and have the option of CNN+ for life at 50 percent off the regular price, as long as the subscription is kept active. While many TV news networks have been launching free, ad-supported streaming outlets, CNN+ will reportedly run the same price as Fox Nation. The news network hopes that CNN+ will attract consumers growing up without cable and help the brand transition to a post-pay TV world. Continue reading CNN Readies Launch of Subscription Streaming News Outlet