Some marketers believe fewer customers complete purchases on their small-screen smartphones, but Google says its data on mobile advertising shows otherwise. According to Google’s store-measurement data, one-third of mobile ads for Target led to a customer visit to a Target store during the 2014 holiday season. The rising popularity of larger smartphones, like the Nexus 6, and tablets also helps mobile sales because the screens are bigger and therefore the sites are easier to use. Continue reading Google Claims Data and Larger Phones Will Boost Mobile Ads